In France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which 13.5 billion were served on Facebook by over 2100 advertisers....

By Drew DeSilver As Malaysians head to the polls this Sunday in what the BBC calls the nation’s “most hotly contested general election,” most report feeling satisfied with the direction of their country. The Barisan Nasional (National Front) coalition, along with its predecessor the Alliance Party, has been Malaysia’s dominant political force since independence in 1957. But [...]

Despite the much lower penetration rate of tablets worldwide, their importance to the mobile real-time bidding (RTB) market is significant, taking up 46% of viewed mobile RTB ads, according to research. The vast majority of mobile RTB ads are viewed in-app, while browser views account for only 7% of the total.

Noah Brier, co-founder of Percolate, talks about how putting out content in real time involves a change in a company’s mindset.

Smartphone owners in Canada are taking advantage of the marriage of fun and functionality that smartphones represent. Research shows they are highly practical, using weather apps more regularly than any other kind—with Facebook and gaming not far behind.

Mobile is a relatively new channel, and agencies in the UK still have plenty to learn before they can fully leverage its capabilities. But that isn’t stopping them from putting more dollars to the devices, especially as they get a better understanding of various mobile issues and trends.

By Drew DeSilver Among the topics likely to come up during President Obama’s trip to Mexico is the nature and extent of the two countries’ cooperation in fighting Mexico’s drug-smuggling cartels. Under former President Felipe Calderón, the United States greatly expanded its role in Mexico, primarily through an agreement called the Merida Initiative (which also includes Central [...]

By Bruce Stokes Growing evidence that the Syrian government of Bashar al-Assad may have used chemical weapons against its own people has led to calls for the Obama administration to intervene in the Syrian civil war. In August 2012, President Barack Obama said: “We have been very clear to the Assad regime, but also to [...]

The total global ad market will reach $535.5 billion this year, with North America and Asia-Pacific accounting for a bulk of that spending. eMarketer has lowered estimates for the worldwide ad market due to continued economic weakness in Europe, which is dragging down growth.

Despite ongoing global economic uncertainty, the luxury goods sector has seen impressive growth. And ecommerce is a significant part of that story, with growth for the online sale of luxury items estimated at 25% in 2012.