Consumers in Canada are not only cutting the TV cord, they are also moving away from landline-based phone services. By 2015, three out 10 households will be wireless-only, according to research. This will further accelerate multitasking trends on mobile devices.

John Dillon, vice president of marketing at Denny’s, spoke with eMarketer about the restaurant chain’s native video ads dedicated to the love of bacon.

Research shows a skew towards digital advertising among younger consumers in the UK. Over 40% of 14- to 17-year-olds believe that digital ads have greater influence than traditional TV or print ads.

Many marketers in Singapore have now put together at least one mobile marketing campaign, and a good portion have made mobile a regular marketing channel. QR codes, in particular, are a popular mobile tactic in the country, followed by mobile-optimized email.

US consumers on smartphones and tablets are increasingly using the devices to view videos, and advertisers are beginning to meet them there, capitalizing on some of mobile video’s unique capabilities. But according to a new eMarketer report, even as investment in the channel rises fast, it will remain a small share of digital ad dollars.

  Thursday, May 23rd, 2013 - London, UK eMarketer’s UK Analysts will be delivering a presentation titled “The Changing UK Consumer”   About eMarketer’s London Breakfast Join us Thursday, May 23, 2013  [...]

  Monday June 3rd, 2013 - Chicago, IL eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”   About eMarketer’s New York Breakfast Join [...]

A record seven-in-ten Hispanic high school graduates in the class of 2012 enrolled in college that fall, two percentage points higher than the rate among white high school grads.

While Israelis and Palestinians differ widely in their outlook for a peaceful resolution of their longstanding conflict, both want U.S. President Barack Obama to play a larger role in resolving the Israeli-Palestinian stalemate.

While 73% say there should be a way for illegal immigrants already in the U.S. who meet certain requirements to stay, fewer than half (44%) favor allowing those here illegally to apply for U.S. citizenship and 25% think permanent legal status is more appropriate.