Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make them one of today’s most engaged and dynamic targets in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report.

New technology and creative thinking will foster deeper ad engagement from viewers

Online video benefits from the strong draw of online entertainment in Brazil

Nearly 48 million unique users went online in March 2012 in France.

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers...

Formatting key to swaying mobile email users

Two-thirds say digital advertising is excessive

Ranks lowest in smartphone penetration, but shows promise for future growth

Deals spur PC users to perform product research, make purchases