| Thursday, 16 May
2013 06:10 |
Search Engine
Watch >>
Google is working toward its vision of what the
future of search should be, and yesterday at the I/O event
announced developments that are helping that vision become a
reality. The question: How will businesses continue to remain
relevant online?

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| Thursday, 16 May
2013 05:54 |
PPC Strategies & Pay Per Click News | PPC
Hero >>
We get it — migrating your AdWords account over
to the new Enhanced Campaigns model isn’t always as easy as it
sounds. That’s why we’re hosting a free webinar during which we’ll
be migrating an account live, from start to …

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| Read more... |
| Thursday, 16 May
2013 04:30 |
Search Engine
Watch >>
Using the new markup will allow Google algorithms
to understand which image on your server is your preferred logo. If
you used such a file on your home page, you can designate it
directly from the same IMG tag you use on your site.

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| Read more... |
| Thursday, 16 May
2013 02:10 |
Search Engine
Watch >>
For any successful organization that relies on
the Internet for leads and sales, marketing automation stands to
increase efficiencies and revenues. Here's a look at marketing
automation: the primary elements, core benefits, and opportunities.

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| Read more... |
| Thursday, 16 May
2013 01:11 |
Internet Marketing
Blog by WordStream >>
We all know social media is a hugely valuable element of online
marketing when it comes to building a customer base,
search engine rankings, and brand recognition. As a major
player, Twitter is one of the most important and popular social
media networks frequented by users around the globe.
Obtaining a high number of followers is a landmark goal of many
Twitter users. Getting those followers isn’t always easy though,
which leads some innocent businesses to wander down the shady path
towards the ominous castle black-hat, wherein lies the dark
tactic of buying Twitter followers.

With a simple swipe of a credit card, you can obtain legions of
your own mindless Twitter drones! To buy or not to buy? Let’s
review the reasons for and against buying
Twitter followers.
In this post, we'll be looking at:
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| Thursday, 16 May
2013 00:30 |
Search Engine
Watch >>
We’ve tapped into some of the web’s finest web
analytics professionals to share their tips for mining analytics
gold. Here are 16 secret – until now – Google Analytics advanced
segments that could make you insights rich, too.

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| Wednesday, 15 May
2013 23:51 |
Search Engine
Roundtable >>
As part of our coverage of the
ten Google algorithm changes coming this summer, I wanted to
make sure you all saw that Google was coming up with a technique to
determine which sites are authorities in specific topics. Now, if
Google determined you a subject specific authority, your rankings
will improve.
Google's Matt Cutts said they will improve the rankings of
subject specific authorities for queries that they should rank well
for. I covered this in detail at
Search Engine Land but just in case you missed it.
Here is the transcript of this portion, which starts 4 minutes and 37 seconds
in:
We have also been working on a lot of ways to help
regular webmasters.
We are doing a doing a better job of detecting when someone is
sort of an authority in a
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| Wednesday, 15 May
2013 23:43 |
Search Engine
Roundtable >>
About a month ago, we asked our readers
if they are or plan on blocking
Google Images after they noticed a huge
drop in traffic since the new
image search design launched.
The results are now in and while 37% said they will not block
Google from indexing and ranking their images, 35% said they will
or have blocked Google Images. Currently 28% are not sure what they
should do in this situation, which likely means they will just keep
the status queue. Here are the poll results:
- 11% already blocked Google Images
- 24% will soon block Google Images
- 27% will not block Google images
- 28% are not sure if they will or will not block Google
Images
Here is the pie chart:

Forum discussion continued at
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| Wednesday, 15 May
2013 23:30 |
Search Engine
Watch >>
GeoFlow helps you automatically map clicks,
conversions, revenue and more within minutes; create amazing
visualizations like heatmaps and 3D column charts; and has play
button functionality to show trends over time. Here's a
step-by-step guide.

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| Wednesday, 15 May
2013 23:29 |
Search Engine
Roundtable >>
A couple of weeks ago I polled
you guys on the question of if you proactively
disavow links or not. The question came up in that many are
fearing the Penguin updates as
well as manual link penalties and thus want to be good boys and
girls by being proactive about this.
That being said, many are not a fan of proactively using the
disavow
link tool because it might end up resulting in a downgrade in
ranking. Because if Google didn't devalue the links and you disavow
them, then your rankings may drop if you use the tool. It is a now
verus later decision.
So how about the results? We asked "Do You Proactively Disavow
Links?"
- 47% said never have, never plan on it
- 39% said they have but only very rarely
- 14% said
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| Wednesday, 15 May
2013 23:16 |
Search Engine
Roundtable >>
There is a saying that Tim Mayer,
formerly from Yahoo, brought to the SEO conferences that has been
used for probably ten years now. He said, "don't bring a sword to a
gun fight," when someone was talking about how some search results
for very shady business areas were spamming but he was doing white
hat SEO techniques and was getting no where.
Truth is, that is how it works. In most of the very shady
business areas, like payday loans, some classifications of drugs,
pornography - the SEO space is much more competitive and honestly
ruthless. But Google is planning on changing the game there by
focusing a bit more on making the search results for spammy
queries, less spammy.
Matt Cutts said in his video at about 2 minutes and 30 seconds
in about these
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| Wednesday, 15 May
2013 23:03 |
SEOmoz Daily SEO Blog >>
Posted by Zach
Corleissen
Greetings, Mozfolk! My name is Zach, and I'm a technical writer
here at SEOmoz.
We've consistently heard from you that Mozscape needs better
documentation. I'm pleased to tell you: your requests have been
granted! The Mozscape wiki
just underwent a thorough update and review by developers, help
teamsters, and testers. We incorporated your feedback from help
tickets and forums to make Mozscape easier for new users to learn,
and more functional for experienced users to reference.
Hopefully this documentation update helps you get the most value
from Mozscape. If you haven't taken a look through our
documentation yet, we hope it encourages you to see how Mozscape
data can help your business grow.
Legacy documentation: a (very) brief history
Like documentation at most startups, the legacy documentation
for Mozscape was inconsistent. Not all features were documented;
for example, metadata supports
a command called index_stats, which returns
information about the contents of
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| Wednesday, 15 May
2013 23:00 |
PPC Strategies & Pay Per Click News | PPC
Hero >>
Are you using the Conversion Optimizer in your
Google AdWords account at the moment? It should be a really awesome
tool that leads to much more efficient bid management, however it
has always had one major drawback – only allowing …

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| Read more... |
| Wednesday, 15 May
2013 22:30 |
Search Engine
Watch >>
Mobile app attribution is vital for measuring the
effectiveness of your marketing campaigns. While there isn't a
standard method of tracking iOS apps, two methodologies are most
used: unique identifier matching and device fingerprinting.

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| Read more... |
| Wednesday, 15 May
2013 20:00 |
Search Engine
Watch >>
Page took the stage giving what almost could be
described as an elevator pitch or Google infomercial followed by
over a half hour of live question and answer with the audience. He
spoke on technology, Google Now, opportunity, negativity, and more.

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| Read more... |
| Wednesday, 15 May
2013 16:00 |
Search Engine
Watch >>
Google Play Music All Access allows users to
browse tunes by genre, with options also available to look through
popular and local tracks. It also boasts a feature similar to
Apple's Genius tool, designed to help users find new music.

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| Read more... |
| Wednesday, 15 May
2013 13:23 |
SEOmoz Daily SEO Blog >>
Posted by JonQ
This post was originally in YouMoz, and was promoted to the
main blog because it provides great value and interest to our
community. The author's views are entirely his or her own and may
not reflect the views of SEOmoz, Inc.
You could be the best SEO in the world, with the best
recommendations your clients ever seen; but if this information
isn’t presented and communicated in the right way, the sad fact is
that your hard work probably won’t change a thing. A couple of
weeks back, Dan and I
ran a very enjoyable Mozinar on this very topic. (A huge thank you
to everyone who listened in!) If you did miss it, feel free to
check out the
recording and download the slides here. Rather than talking
through the ins and outs of technical SEO, we really wanted to dive
into what, in our
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| Wednesday, 15 May
2013 07:30 |
Search Engine
Watch >>
Mobile isn’t just for finding local merchants to
start the shopping experience. Google data shows mobile is a
companion while consumers are in stores looking to buy. 84% of
smartphone shoppers use their devices to help shop while in the
store.

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