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Social Media Management Tools: What’s the Right Tool for Your Business? E-mail
Thursday, 23 May 2013 07:33
Internet Marketing Blog by WordStream >> 

Why is Social Media Management Important?

With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline your social media tasks is pretty essential.

Social media managing tools can help marketers save time, stay organized, and optimize their efficiency.

Today we’re looking at some of the top contenders for social media management systems. While some overlap, each has its own advantages and disadvantages. This guide should help you determine which tool is the best fit for your business.

Social Media Management Tool Reviews

The pricing design of these social tools is fairly consistent – there’s usually a set of plans ranging from the cheapest and most basic, to the more expensive and advanced. Cheaper plans usually have a limit on the number of social media profiles and pages you can hook up to, while pricier plans allow for more accounts and

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Google Talks Back: Conversational Search Available on New Version of Chrome E-mail
Thursday, 23 May 2013 07:30
Search Engine Watch >> 
Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.
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Conducting Market Research Before Investing in Tactical Execution - Whiteboard Friday E-mail
Thursday, 23 May 2013 07:19
SEOmoz Daily SEO Blog >> 

Posted by randfish

The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many businesses are tempted to dive into the details before answering the bigger questions, like who their customers are, how those customers make purchase decisions, where their potential users are on the web, and how customers may choose between similar companies and offerings. 

In today's Whiteboard Friday, Rand discusses why building out a research-based roadmap before you start you building your tactics (like SEO, content, and social campaigns) will help boost your chance of success. Leave your thoughts in the comments below!

Conducting Market Research Before Investing in Tactical Execution - Whiteboard Friday

For your viewing pleasure, here's a screenshot of the whiteboard used in today's video:
 

 

Video Transcription

"Howdy, Moz fans,

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Daily Search Forum Recap: May 23, 2013 E-mail
Thursday, 23 May 2013 07:00
Search Engine Roundtable >> 

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

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SEO Newsletter May 2013: Rolling out the Red Carpet Edition E-mail
Thursday, 23 May 2013 06:06
Bruce Clay Blog >> 

SEO Newsletter May 2013: Rolling out the Red Carpet Edition was originally published on BruceClay.com, home of expert search engine optimization tips.

This month's SEO Newsletter: The Red Carpet Edition celebrates some of the top performers in the category of Internet marketing optimization. Among the stars were quality content creation and keyword research. In the feature article, Quality Content Delivers Stellar Performance, take a look at the role quality content plays in all the genres of internet marketing. Advertising, public relations, communications, brand voice, social media and web pages have all cast content.

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Google's Top Charts Offer Engaging Visuals for Popular Searches Over Time E-mail
Thursday, 23 May 2013 05:45
Search Engine Watch >> 
Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them.
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SES Toronto Early Bird Rate Expires Tonight E-mail
Thursday, 23 May 2013 04:30
Search Engine Watch >> 
The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300!
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Google Penguin 2.0 Spam Report Form Now Available E-mail
Thursday, 23 May 2013 03:45
Search Engine Watch >> 
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.
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Video Ad Views Reach Another All-Time High: 13.2 Billion in April E-mail
Thursday, 23 May 2013 03:00
Search Engine Watch >> 
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
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Google Doodle Salutes North West Mounted Police on 140 Years E-mail
Thursday, 23 May 2013 01:50
Search Engine Watch >> 
While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.
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The Myth of Content Marketing, the New SEO & Penguin 2.0 E-mail
Thursday, 23 May 2013 00:30
Search Engine Watch >> 
Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.
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Google Pushed Out The Major Penguin Update (v2.0 #4) E-mail
Thursday, 23 May 2013 00:02
Search Engine Roundtable >> 

As I reported last night at Search Engine Land, Penguin 2.0 / 4 is now live - this is the next generation Penguin update. As Google's Matt Cutts added, this impacts 2.3% of English queries and also impacts other languages but the percentage depends on the level of spam in those languages.

Matt officially announced it while on This Week In Google see towards the very end of episode 199.

Matt said on his blog:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with
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Google Site Command Temporary Issue Due To Domain Clustering E-mail
Wednesday, 22 May 2013 23:43
Search Engine Roundtable >> 

As I reported yesterday at Search Engine Land, the site command may be a bit buggy for you right now and may not be resolved for about a week.

In short, some SEOs and webmasters began noticing that conducting a site command in Google for large sites would only return 30 results. I personally have not been able to replicate it but I've been getting random complaints about this on Twitter. Justin Briggs has a screen shot showing this in actions, where a site command for amazon.com only returns 30 results.

Google's Matt Cutts told us at Search Engine Land:

This is a temporary side effect of the domain clustering change that I mentioned in my video. We expect that site: will be back to showing lots of results by sometime next week.

The domain clustering change was

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Using Multipliers Effectively in AdWords E-mail
Wednesday, 22 May 2013 23:30
Search Engine Watch >> 
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.
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Google Knowledge Graph Nudity Removed Quickly E-mail
Wednesday, 22 May 2013 23:28
Search Engine Roundtable >> 

A Google Web Search Help thread had a solo post from a user upset to see a nude topless image show up in the knowledge graph box for a search for [kierston wareing]. I checked it last night, when it was first mentioned in the thread and indeed there was a topless image of Kierston Wareing showing in the top right section of the knowledge graph.

This morning, when I checked again, to my surprise, the image was completely removed. Here is a screen shot:

Last time this happened, it took days for it to be removed. Typically when people report inappropriate images in Google, it takes Google a lot of time to remove it.

I wonder if this was removed manually or Google has better checks in place to remove inappropriate images based on

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How #ifihadglass Can Check To Pick Up Google Glass E-mail
Wednesday, 22 May 2013 23:18
Search Engine Roundtable >> 

As you may have heard, #ifihadglass winners are now being notified slowly that they can schedule a time to pick up Google Glass in NY or California. Google announced on Google+, "Over the next few weeks, weâll be slowly rolling out invitations to successful #ifihadglass applicants. If you were one of the successful applicants, please make sure you have +Project Glass in your Circles so we can send you a message." They made a similar announcement on Twitter.

Are you paranoid about missing your direct message or Google+ message?

Well, you should be able to spot check the get glass page to see if you got the invite to pick it up. Twitter users can sign in to see if they did get the pick up invite and Google+ users can just visit that page to

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Congrats Doodle 4 Google Coming Home Winner: Sabrina Brady E-mail
Wednesday, 22 May 2013 23:04
Search Engine Roundtable >> 

If you visit Google today, on their home page is a special Google Logo, aka Doodle, created by Sabrina Brady of Sparta, Wisconsin. Her Doodle won out the competition this year for the Doodle 4 Google award. The contest was "My Best Day Ever..." and Sabrina described her best day ever in this Doodle.

Her Doodle told the story of her reunion with her father as he returned from an 18-month deployment in Iraq. How heart warming.

Not only is her Doodle on the Google home page for millions to see, but also she will be receiving a $30,000 college scholarship, a Chromebook computer and a $50,000 technology grant for her school.

Congrats Sabrina and I bet this is your second best day ever!

To see the other finalists, see the Google Blog.

Forum discussion

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Bike To Work Day At Google Germany E-mail
Wednesday, 22 May 2013 22:57
Search Engine Roundtable >> 
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Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities E-mail
Wednesday, 22 May 2013 22:45
PPC Strategies & Pay Per Click News | PPC Hero >> 
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for. …

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Google Penguin 2013: How to Evolve Link Building into Real SEO E-mail
Wednesday, 22 May 2013 22:30
Search Engine Watch >> 
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.
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