| Thursday, 23 May
2013 07:33 |
Internet Marketing
Blog by WordStream >>
Why is Social Media Management Important?
With so many different social media sites to post, share
articles, and track engagement on, finding a reliable social media
management tool to help streamline your social media tasks is
pretty essential.
Social media managing tools can help marketers save time, stay
organized, and optimize their efficiency.
Today we’re looking at some of the top contenders for social
media management systems. While some overlap, each has its own
advantages and disadvantages. This guide should help you determine
which tool is the best fit for your business.
Social Media Management Tool Reviews
The pricing design of these social tools is fairly consistent –
there’s usually a set of plans ranging from the cheapest and most
basic, to the more expensive and advanced. Cheaper plans usually
have a limit on the number of social media profiles and pages you
can hook up to, while pricier plans allow for more accounts and
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| Thursday, 23 May
2013 07:30 |
Search Engine
Watch >>
Google conversational search rolled out on the
new version of Chrome this week. While the “OK Google” search
prompt we heard about at the I/O event is not yet available, Google
is attempting to have relevant conversations with users.

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| Thursday, 23 May
2013 07:19 |
SEOmoz Daily SEO Blog >>
Posted by randfish
The phrase "look before you leap" has never been more
true! Before you start investing in tactics, it's important to
do your market research. Many businesses are tempted to dive into
the details before answering the bigger questions, like who their
customers are, how those customers make purchase decisions, where
their potential users are on the web, and how customers may choose
between similar companies and offerings.
In today's Whiteboard Friday, Rand discusses why building out a
research-based roadmap before you start you building your tactics
(like SEO, content, and social campaigns) will help boost your
chance of success. Leave your thoughts in the comments below!
Conducting Market Research Before
Investing in Tactical Execution - Whiteboard Friday
For your viewing pleasure, here's a screenshot of the whiteboard
used in today's video:

Video Transcription
"Howdy, Moz fans,
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| Thursday, 23 May
2013 06:06 |
Bruce Clay
Blog >>
SEO
Newsletter May 2013: Rolling out the Red Carpet Edition was
originally published on BruceClay.com, home of expert search engine optimization
tips.
This month's SEO Newsletter: The
Red Carpet Edition celebrates some of the top performers in the
category of Internet marketing optimization. Among the stars were
quality content creation and keyword research. In the feature
article, Quality Content Delivers Stellar Performance, take a look
at the role quality content plays in all the genres of internet
marketing. Advertising, public relations, communications, brand
voice, social media and web pages have all cast content.
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| Thursday, 23 May
2013 05:45 |
Search Engine
Watch >>
Google has added a new visual feature in Google
Trends that allows users to explore trending people, places, and
things over time, back to 2004. Interactive charts are sharable,
allowing users to highlights data that’s interesting to them.

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| Thursday, 23 May
2013 04:30 |
Search Engine
Watch >>
The Early Bird rate for SES Toronto 2013, which
kicks off June 12 and runs through June 14, ends tonight at 11:59
p.m. ET. If you haven't registered yet for SES Toronto, today is
your last chance to register at the lowest rate and save $300!

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| Thursday, 23 May
2013 03:45 |
Search Engine
Watch >>
It's been less than 24 hours since Google Penguin
2.0 went live, but there are already several reports of big
changes. There are also many reports that, despite Penguin, Google
is still ranking spam sites. You can now report this directly to
Google.

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| Thursday, 23 May
2013 03:00 |
Search Engine
Watch >>
The comScore Video Metrix service has just
released data that shows 181.9 million Americans watched 38.8
billion online content videos in April 2013, while the number of
video ad views reached an all-time high of 13.2 billion.

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| Thursday, 23 May
2013 01:50 |
Search Engine
Watch >>
While Google in the U.S. is celebrating today
with one of its Doodle 4 Google competition winners, Canadian
Google users are instead seeing a Google Doodle celebrating the
140th anniversary of the Royal Canadian Mounted Police.

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| Thursday, 23 May
2013 00:30 |
Search Engine
Watch >>
Content marketing isn't the "new SEO" – or even
new. Have you been drinking the Kool-Aid and not spending enough
time on your search optimization? Here are 12 things you should
check with the arrival of Google Penguin 2.0 and more changes
coming.

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| Thursday, 23 May
2013 00:02 |
Search Engine
Roundtable >>
As I reported last night at Search
Engine Land,
Penguin 2.0 / 4 is now live - this is the next generation
Penguin update. As Google's Matt Cutts added,
this impacts 2.3% of English queries and also impacts other
languages but the percentage depends on the level of spam in those
languages.
Matt officially announced it while on This Week In Google see towards the very
end of episode 199.
Matt said on his blog:
We started rolling out the next generation of the
Penguin webspam algorithm this afternoon (May 22, 2013), and the
rollout is now complete. About 2.3% of English-US queries are
affected to the degree that a regular user might notice. The change
has also finished rolling out for other languages world-wide. The
scope of Penguin varies by language, e.g. languages
with
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| Wednesday, 22 May
2013 23:43 |
Search Engine
Roundtable >>
As I reported yesterday at
Search Engine Land, the site command may be a bit buggy for you
right now and may not be resolved for about a week.
In short, some SEOs and webmasters began noticing that
conducting a site command in Google for large sites would only
return 30 results. I personally have not been able to replicate it
but I've been getting random complaints about this on Twitter.
Justin Briggs has a screen shot showing this in
actions, where a site command for amazon.com only returns 30
results.
Google's Matt Cutts told us at
Search Engine Land:
This is a temporary side effect of the domain
clustering change that I mentioned in my video. We expect that
site: will be back to showing lots of results by sometime next
week.
The domain clustering change was
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| Wednesday, 22 May
2013 23:30 |
Search Engine
Watch >>
The ability to start with a keyword bid and layer
on increases or decreases in aggressiveness based on conversion
rate of different user groups is a fantastic development for
AdWords advertisers. Make sure your bidding strategies can cope.

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| Wednesday, 22 May
2013 23:28 |
Search Engine
Roundtable >>
A
Google Web Search Help thread had a solo post from a user upset
to see a nude topless image show up in the knowledge graph box for
a search for [kierston
wareing]. I checked it last night, when it was first mentioned
in the thread and indeed there was a topless image of Kierston
Wareing showing in the top right section of the knowledge
graph.
This morning, when I checked again, to my surprise, the image
was completely removed. Here is a screen shot:

Last time this happened, it took
days for it to be removed. Typically when people report
inappropriate images in Google, it takes Google a lot of time to
remove it.
I wonder if this was removed manually or Google has better
checks in place to remove inappropriate images based on
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| Wednesday, 22 May
2013 23:18 |
Search Engine
Roundtable >>

As you may have heard, #ifihadglass winners are now being
notified slowly that they can schedule a time to pick up Google
Glass in NY or California. Google announced on Google+,
"Over the next few weeks, weâll be slowly rolling out invitations
to successful #ifihadglass applicants. If you were one of the
successful applicants, please make sure you have +Project Glass in
your Circles so we can send you a message." They made a similar
announcement on Twitter.
Are you paranoid about missing your direct message or Google+
message?
Well, you should be able to spot check the get glass page to
see if you got the invite to pick it up. Twitter users can sign in
to see if they did get the pick up invite and Google+ users can
just visit that page to
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| Wednesday, 22 May
2013 23:04 |
Search Engine
Roundtable >>

If you visit Google today,
on their home page is a special Google Logo, aka Doodle, created by
Sabrina Brady of Sparta, Wisconsin. Her Doodle won out the
competition this year for the Doodle 4 Google award. The contest
was "My Best Day Ever..." and Sabrina described her best day ever
in this Doodle.
Her Doodle told the story of her reunion with her father as he
returned from an 18-month deployment in Iraq. How heart
warming.
Not only is her Doodle on the Google home page for millions to
see, but also she will be receiving a $30,000 college scholarship,
a Chromebook computer and a $50,000 technology grant for her
school.
Congrats Sabrina and I bet this is your second best day
ever!
To see the other finalists, see the
Google Blog.
Forum discussion
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| Wednesday, 22 May
2013 22:45 |
PPC Strategies & Pay Per Click News | PPC
Hero >>
Makeovers can be the source of discussions and
uproar across the land of cyberspace. While some might not be well
received, such as Disney’s recent makeover of one of their leading
ladies, some makeovers are exactly what we’re looking for. …

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| Wednesday, 22 May
2013 22:30 |
Search Engine
Watch >>
SEO used to be about tuning a website for optimal
consumption by spiders. Today’s SEO is about earning recognition,
social spread, and backlinks. Here are practical activities that
need to be done every month to achieve real SEO results.

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