Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also internally.

CEOs are demanding greater value from their Marketing Departments and having to better understand multiple touch points that customers have with their businesses online. Marketers, in-turn, are having to re-think how best to manage the different and growing number of communication channels to meet changing customer needs, while adjusting to smaller budgets and more limited resources, along with being faced with increased investment in technology to cope with managing these changes.

Join us at this 1/2 day session that provides Senior Marketers and Business Leaders with a view of:

• the strategic implications of digital, with up to date examples from proprietary Econsultancy research
• powerful brand stories as consumers start are no longer just buying facts
• real life insights in businesses that have had to adapt to the state of

Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also internally.

CEOs are demanding greater value from their Marketing Departments and having to better understand multiple touch points that customers have with their businesses online. Marketers, in-turn, are having to re-think how best to manage the different and growing number of communication channels to meet changing customer needs, while adjusting to smaller budgets and more limited resources, along with being faced with increased investment in technology to cope with managing these changes.

Join us at this 1/2 day session that provides Senior Marketers and Business Leaders with a view of:

• the strategic implications of digital, with up to date examples from proprietary Econsultancy research
• powerful brand stories as consumers start are no longer just buying facts
• real life insights in businesses that have had to adapt to the state of

Barry Blumberg is the evp of Alloy Digital as well as the president of Smosh, one of the biggest channels on YouTube. The exec has a long history in animation, previously serving as president, Walt Disney Television Animation and evp of Harvey Entertainment.

In the past year or so, Blumberg has helped broaden the audience for Smosh while helping steward the launch of Shut Up Cartoons, one of the more successful funded YouTube channels; the network just exceeded 1 million subscribers and 100 million views. He chatted with Adweek’s Videowatch about the state of YouTube’s channel partnerships, the quiet movement among creators to push away from the Google-owned video platform, and the challenges of programming 24/7 on an ever growing number of social channels.

Adweek: So what's the latest on Shut

Softbank has raised its offer for Sprint Nextel to $21.6 billion, under growing pressure from rival Dish Network.

The Japanese tech company's revised offer has won the support of hedge fund Pearson & Co., Sprint's second-biggest shareholder. A vote on the proposed sale has been rescheduled from Wednesday to June 25.

Sprint has reportedly ended discussions with Dish Network, which submitted a $25.5 billion alternate bid in mid-April. According to The Hollywood Reporter, Sprint said Dish failed to present an "actionable offer" but has given the company until June 18 to present its "best and final offer."

Complicating matters further, Dish has offered to buy Clearwire Corp., an Internet service provider in which Sprint has a 55 percent stake. 

Under the new deal, Softbank will take a 78 percent stake in Sprint, up from 70 percent in its previous bid

Worried about losing trust with users, Google asked the government today to let it publish more national security request data.

The letter to U.S. Attorney General Eric Holder and FBI Director Robert Mueller requested that the government allow Google to publish in its transparency report aggregate numbers of national security requests, including Foreign Intelligence Surveillance Act disclosures.

Google's request comes amid reports that the National Security Agency had a virtual pipeline into Google users' online information and activities. Although Google and several of the other Internet companies issued statements explaining that the NSA did not have direct access to their databases, the damage was done.

"Google has worked tremendously hard over the past 15 years to earn our users' trust," wrote David Drummond, Google's chief legal officer. "Assertions in the press that our compliance with these requests gives the U.S. government unfettered access to

Worried about losing trust with users, Google asked the government today to let it publish more national security request data. 

The letter to U.S. Attorney General Eric Holder and FBI Director Robert Mueller requested that the government allow Google to publish in its transparency report aggregate numbers of national security requests, including Foreign Intelligence Surveillance Act disclosures.

Google's request comes amid reports that the National Security Agency had a virtual pipeline into Google users' online information and activities. Although Google and several of the other Internet companies issued statements explaining that the NSA did not have direct access to their databases, the damage was done.

"Google has worked tremendously hard over the past 15 years to earn our users' trust," wrote David Drummond, Google's chief legal officer. "Assertions in the press that our compliance with these requests gives the U.S. government unfettered access to