| Wednesday, 12 May
2010 20:47 |
by Roberta Rosenberg
Omniture recently released a white paper called, Best Practices for
Conversion: The New Engagement Funnel in 7 Steps. Their Step #3:
Organize and Optimize Site Structure does a nice job of laying out
some basic guidelines that will help you organize and format your
copy for maximum results:Scrutinize your competition’s design and
organization flow of their landing pages: Go through their
conversation process and note the places where you feel a bit
stumped or put...
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| Wednesday, 12 May
2010 20:44 |
by Roberta RosenbergKey steps to
writing and designing a landing page that will help get you the
results you’re looking for:
1. Make sure your headline refers directly to the place from which
your visitor came or the ad copy that drove the click. Match your
language as exactly as you can. (Close is good, exact is best.)
This way you keep your visitor oriented and engaged. This is by far
the most important part of your landing page.
2. Provide a clear call to action. Whether you use...
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| Thursday, 08 April
2010 14:24 |
 by
Christine Churchill
Imagine the following scenario: you have just spent an arm and a
leg on a new and vastly improved web site. It’s launch day.
Everyone’s nervous and your boss is breathing down your neck,
saying “This site had better earn its keep!” You’re confident it’s
a winner. Professional copywriters have inked out content fit for
an award; your design is striking, yet user friendly. You’ve
checked your links, validated your code, and tested the site
from...
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| Monday, 05 April
2010 22:31 |
 #1 - News via the Logo
Sites like Google, Yahoo! & Reddit are famous for using their
logos to promote holidays or commemorate important dates, but
several creative designers have been featuring news about their
companies or their industry right in (or near) the logo:
#2 - Narrative Top-Level Navigation
This concept certainly won't work for every site, but I was
impressed with how well it flowed and actually made me click on all
the links to explore the site. The concept is...
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| Sunday, 04 April
2010 21:40 |
 Here's a
Site Planner, a collection of focused questions to help you
jump-start the information gathering process. Each section
(Background, Audience, Resources, Competition and Content) asks
several basic questions along with "Next Steps" for detailed
follow-up.
For best results involve as many stakeholders as possible --
business/process owners, marketing and sales staff, IT folks,
content managers, developers and customers.
BackgroundGoals. What are your specific goals...
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| Wednesday, 03 March
2010 07:57 |
 By Shashi Bellamkonda
A website is a great branding and marketing tool for any small
business. It is also essential for a business strategy to ensure
its brand, location and products are found in search engine
listings.
In 2009 it became easier to design your website. Businesses had the
choice of do-it-yourself website builder’ tools or open source
software like WordPress etc. The open source software may require
some initial setup help unless the business owner is technically
savvy...
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Web
Design
