|Tuesday, 04 January
December 2010 22:59
wanted to share one of my favorite landing page and web
design posts. This YouMoz post on SEOmoz was written by Oli
Gardner (Co-Founder of Unbounce.com). Oli provides a 12 step
infographic detailing how to rehab your landing pages as well as a
great 20 question landing page scorecard.
Study the 12-step infographic to see where each step in the program
should be applied to the conversion funnel.
(Click to image view full size)
The scorecard below can be used whether...
|Friday, 12 November
|Rob Garner is senior strategy director
for digital marketing company iCrossing. He also serves on the
SEMPO board of directors. Follow him on Twitter at
http://www.twitter.com/robgarnerRob Garner offers a
review of 15 articles covering the process of designing or
redesigning a web site: whether it is ensuring that search
considerations are taken, or making the business case to do
Designing Web Sites For Search Visibility. Something of a
sequel to a previous column...
|Friday, 08 October
at PPC Hero
First off, a quick recap of the landing page best
1. Make your headline visible and relevant
to the user
2. Don’t bog the page down with lots of
text, people scan pages
3. Keep it clean and simple but still make
it look nice
4. Conversion forms should be strategically
positioned on the right
5. Simplify the form – less is...
|Thursday, 17 June
|Tuesday, 18 May
|Keep this cheatsheet handy — it
contains the most common HTML tags and their proper syntax.
ContentsBasic TagsBody AttributesText
<html></html> Creates an HTML document
<head></head> Sets off the title and other information
that isn’t displayed on the web page itself
<body></body> Sets off the visible portion of the