September 2012 10:10
|According to The Online Publishers
Association, with Frank N. Magid Associates, over two-thirds of
Smartphone owners reported that they “cannot live without” their
Smartphones. 44% of the U.S. internet population, (107 million
consumers), ages 8-64, owns a Smartphone, up from 31% in 2011, and
is expected to reach 57% by Q2 2013.
Besides phone calls, 93% of Smartphone users regularly access
content and information above any other activity, followed
by:Accessing the Internet...
|Monday, 07 November
Imagine you had something that worked like a QR Code.
Only instead of using an indecipherable Rorschach blot, it used
your logo. And instead of just taking people to a link, it opened
up whole new lines of interactive communication. Ones that you
could track and use to build relationships.
You'd have a better way to build your mobile marketing. You'd have
Consumers with either a standard or smart camera phone get instant
access offers, content, promotions and information by...
|Friday, 15 July
|According to a June 2011 report from
ExactTarget, data from "Mobile Dependence Day" shows that the
smartphone market has seen explosive growth in recent years, and,
based on market trends, expected to continue. In February 2011,
comScore reported that US smartphone usage had grown by 60% in the
previous 12 months, as the total number of Americans using
smartphones rose to 63.2 million in 4Q 2010.
And, the International Data Corporation says that the worldwide
|Friday, 14 January
Today on the Mozilla Labs blog, they’ve unveiled
Seabird, an Android-based concept phone built around the ideals of
the Open Web. The concept, created by Billy May, looks
The Mozilla Seabird, part of the Mozilla Labs’ Concept Series, is
an experiment in how users might interact with their mobile content
as devices and technology advances. Drawing on insights culled from
the Mozilla community through the project’s blog, a...
December 2010 12:11
|by Kelly Gillease
Read on for a guide to getting started and mobile search marketing
Mobile search share
Some marketers argue that mobile queries still represent too small
an overall volume to make the effort of running campaigns
worthwhile, but it is worth noting that Google’s mobile query share
has grown 5x over the past two years.
While some individual verticals may still be seeing modest query
volumes, mobile search is definitely growing, and at a much
|Friday, 03 December
Marketer has released its third edition of its Classic Guide to
Readers will find 44 articles across 88 pages in a document rich
with how-to advice, best-practice tips, research, case studies and
practical ideas on mobile advertising – the fastest-growing area
within digital advertising.
While the slowdown has affected other sectors of the economy,
mobile and online advertising are on a gallop, stealing budgets
from traditional media.
Here to help marketers...