| Tuesday, 01 June
2010 07:34 |
 by Jack Neff
Shift Toward Fewer Young Drivers Could Have Repercussions for All
MarketersThe internet has wreaked havoc on the music industry,
airlines and media, but it just may be doing the same thing to
automobiles.
It's a rarely acknowledged transformational shift that's been going
on under the noses of marketers for as long as 15 years: The
automobile, once a rite of passage for American youth, is becoming
less relevant to a growing number of people under 30. And that
could have broad...
|
| Read more... |
| Wednesday, 26 May
2010 13:59 |
 A 10%-15% Shift Of The TV Budget
To Online Improves Performance…Without Any Additional Spend
Pioneering new research from Thinkbox and the Internet Advertising
Bureau (IAB) has shown that using TV and online together in
advertising campaigns is significantly more effective for
advertisers than using either in isolation. Their combined use
produces major benefits for advertisers, including dramatically
increased positive brand perception amongst consumers – some 50%
higher – as well...
|
| Read more... |
| Wednesday, 26 May
2010 09:12 |
KANTAR MEDia reports u.S. Advertising
ExpenditureS
INCREASED 5.1% IN THE FIRST QUARTER OF 2010
New York, NY, May 26, 2010 – Total advertising expenditures in the
first quarter of 2010 rose 5.1 percent from a year ago and finished
the period at $31.3 billion, according to data released today by
Kantar Media, the leading provider of strategic advertising and
marketing information. This marks the first increase in quarterly
ad spending since Q1 2008 and the largest gain since Q1 2006...
|
| Read more... |
| Thursday, 20 May
2010 15:58 |
Marketers, dont be caught like deer in headlights when it comes
to digital marketing.
|
| Thursday, 20 May
2010 06:47 |
 We’ve been saying
for quite some time that the arrival of Internet-connected TVs will
catalyze a long-awaited breakthrough for online video. The day
people can sit on their couches and reach for a single remote that
can seamlessly access TV programming and web content, we’ll start
to see online video scale to true mass-market dimensions. But that
day, most people expect, would come gradually — not anytime
soon.
Or will it? As Upfront Week rages on for the major television...
|
| Read more... |
| Tuesday, 11 May
2010 14:37 |
 Marc BrownsteinLast year, a
friend of mine who is the CEO of a successful retail apparel brand
gleefully told me how he cut his $5 million advertising budget, in
lieu of a 100% Facebook/social-media strategy. "This Facebook is a
game-changer," he explained, "and now, who needs paid ads? They're
toast."
I remember feeling bad for him, as I knew he would one day have to
invest doubly to make up lost ground, as his brand would fade over
time with consumers. It's still too soon to know...
|
| Read more... |
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
| Page 7 of 14 |
Marketing Insight
