| Wednesday, 03
February 2010 20:10 |
 by Nikki
Schiavone
Subject Lines – You never get a second chance to make a first
impression. A subject line is one of the first opportunities to WOW
your subscribers. Use this opportunity to be creative, a bit avant
garde, descriptive, authentic, and honest. Want to know more about
improving your subject lines?Opt-in Forms – Opt-in forms gather a
subscriber’s personal contact information. It’s important to place
opt-in forms on prominent areas of your website for optimal list
growth...
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| Saturday, 23
January 2010 17:26 |
 New comScore figures report Gmail,
the web mail service provided by Google, is now the third-largest
in the US. In July, it eclipsed AOL Email with 37 million unique
visitors to the latter’s 36.4 million. The second-most popular,
Windows Live Hotmail, had 47 million visitors the same month,
MarketingVOX reports.
#1 web-mail player Yahoo Mail remains safely out of reach of
Gmail’s long arm, having served 106 million unique visitors. Unique
visitors to Gmail increased 25% so far in 2009...
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