| Wednesday, 26
January 2011 11:56 |
Great mobile marketing tips put
together by Marketo
Many B2B marketers have not dedicated time or resources to mobile
marketing, finding that technologies like
SMS messaging and mobile ads are better suited for B2C marketers
focused on branding or awareness. But
one area of mobile marketing that can’t be ignored is mobile email
marketing. This is due to the many decision
makers who are reaching for the phones to read their emails. And
this means that marketers must follow
new email best...
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| Monday, 06
September 2010 21:05 |
 There are a ton of ways to get people to sign up for
your email marketing offers. Here's a list to get you
started.
Put an offer on the back of your business cards to get people to
sign up for your newsletter. Tradeshows - Bring a clipboard or
sign-up book with you to tradeshows and ask for permission to send
email to those who sign up. Include a newsletter sign-up link in
your signature of all of your emails. Send an opt-in email to your
address book asking them to join your list.Join...
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| Tuesday, 23 March
2010 10:57 |
Karen J. Bannan
Last fall, when DATA Inc., an IT solutions provider, introduced a
new global project management tool, the company marketed the
product using a combination of a webinar, direct mail, social
networking, telemarketing and e-mail marketing. The company
designed the webinar to explain what the new tool does and
publicized it using direct mail, telemarketing and e-mail
marketing. If an e-mail came back undeliverable, DATA used LinkedIn
to reconnect with the contact...
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| Sunday, 21 March
2010 22:15 |
This
post originally appeared on the American Express OPEN Forum, where
Mashable regularly contributes articles about leveraging social
media and technology in small business.
You’ve most likely had an e-mail newsletter for your company for
much longer than you’ve had a presence on social media sites. But
now that you do both, the two can go hand-in-hand, with e-mail
creating an opportunity to extend your presence on social media
sites, and social media sites providing a way to get...
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| Wednesday, 24
February 2010 11:36 |
by
Steve Cone on adage.com
Of all the marketers using e-mail today, what percentage would you
guesstimate have a clue how to use it effectively?
Given that we all believe the 20/80 rule, I'll say 20% of marketers
really understand how to create effective, compelling e-mail
campaigns. Yes, this percentage should be higher. One area that
retards results is the lack of attention to cadence or frequency of
e-mails. An example is online movie-ticketing companies that send
an e-mail survey...
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| Wednesday, 10
February 2010 14:00 |
Twenty percent of email in the U.S. and Canada is not
making it to the inbox, according to a new study from email
deliverability services company ReturnPath.
ReturnPath’s Global Deliverability Benchmark study for the second
half of 2009 pinpoints several reasons why these numbers are so
high (via MarketingCharts):
1. Many senders still don’t have access to reliable data on their
deliverability situation. They rely on reports that show a
“delivered” metric that tends to be 95%...
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