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Social Media Marketing
StrumbleUpon Strategy Beats Paid Search In ROI For Mint.com E-mail
Monday, 22 November 2010 10:37
Mint-BOriginally posted on MediaPost



StumbleUpon released an Android app recently. One of the most popular tools has become the app discovery feature where a site visitor picks a few categories to find apps. More than one million apps have been stumbled on, according to the company. The success is no surprise for some execs.

The social site recently joined the ranks of media communities directing streams of consumer traffic to Web site home and landing pages. At least that's the case for...
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My Social Media Site Traffic Stats And Tips E-mail
Monday, 25 October 2010 00:00
Let me start right off by saying that while I believe in the power using social media as a means to traffic to your site, it will never replace the ability to get tons of traffic from search engines. With that said, I thought I'd provide some insight into my social traffic. Here's a snapshot of my sites social media traffic from the last thirty days (courtesy of unilyzer).

 



 

There are tons of articles on how to drive traffic to a site with twitter and facebook but for me its been...
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The CMO's Guide To The Social Media Landscape E-mail
Thursday, 21 October 2010 08:37
cmo social guide

The growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?

CMO.com and 97th Floor has compiled a guide on the good and bad for 10 social networks. Here's a link to the pdf version- http://www.cmo.com/sites/default/files/CMO-SOCIAL%20LANDSCAPE-R5.pdf

 

 

 
Eventbrite's best practices on how to use social media to promote your event E-mail
Friday, 15 October 2010 14:09
li fb twitWe often get asked “How can I leverage social media to promote my event?” So we started collecting best practices from event organizers who use Eventbrite. We pulled them all together in this post to help you get started down the path to social media glory. But it’s important to note that social media is a clunky gun, not a silver bullet—it’s a channel, not a strategy. The best way for each event to utilize this channel will vary depending on who the target audience is and how they...
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Study: Facebook Beats Twitter, LinkedIn, E-mail For Event Sales E-mail
Friday, 15 October 2010 13:50
Eventbrite, an online ticket-sales startup, released a report shows just how valuable social sharing can be when it comes to selling tickets to events.

Some findings: A link shared on Twitter nets the company 43 cents in additional ticket revenue. An event shared on e-mail through its "e-mail friends" feature turns into into $2.34 in ticket sales for the company, LinkedIn equals 90 cents. But what's the most valuable share of all?

Turns out it's Facebook. Eventbrite nets an additional $2.52...
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Forbes: 20 Best-Ever Social Media Campaigns E-mail
Thursday, 07 October 2010 08:59
blair witch 

Forbes asked three experts to rank the 20 best-ever social media campaigns based on the success, execution and creativity of the campaigns. The three panelist included: David Berkowitz of the New York City agency 360i; Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn.

In October of 1994 three student filmmakers disappeared in the woods near Burkittsville, Maryland, while...
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