| Thursday, 15 April
2010 07:09 |
 by Lauren Fisher
The importance of knowing what people are saying about you online,
shouldn’t be underestimated. By now, you should all be using Google
Alerts to receive updates of your latest Google listings, or
running searches on Twitter. But this is by no means extensive and
there are many (free!) tools out there that you can be using to get
a snapshot of what people are saying about you and, importantly,
highlight the areas where you need to take action against negative
comments...
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| Thursday, 08 April
2010 10:58 |
 by Darren Rowse
Two polls were done via ProBlogger and TwiTip – asking readers
whether they’d prefer more Twitter Followers or Blog Readers.
The overall results were fairly clear – 84% of those who responded
people would prefer more Blog Readers.
I expected this result but was curious when starting the poll to
see if there’d be a difference in the responses by ProBlogger
readers to TwiTip readers (given the topics of the blogs). Here are
the results as they happened on each...
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| Tuesday, 06 April
2010 12:12 |
 By Nathan
Linnell, Search Engine Watch
As with most social media activity, the majority of interactions
occur off your site, but that doesn't mean you shouldn't analyze
your site's social media referred visitor segment. To get the most
value out of your analysis, you should break the segment into two
sub-segments:Social media referred visits that are attributed to
your efforts.
Social media referred visits that are attributed to individuals
outside your company.
To create the...
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| Sunday, 04 April
2010 21:57 |
 by Matt Mickiewicz
While attending Web 2.0 Expo in San Francisco, I had the chance to
hear Bob Buch from Digg present tips and case studies on
integrating social media marketing into your or your clients’
websites.
Digg Traffic
“Each story that makes it onto the frontpage of Digg gets a minimum
of 20,000 clicks back to the publisher. The best stories will get
200,000 – 250,000 clicks. Digg sends 80 million clicks per month to
3rd party websites,” says Buch.
How are other...
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| Sunday, 21 March
2010 22:27 |
Chris
Allison is a social media strategist at NeboWeb, where he helps
clients make the most of the social web. You can follow him on
Twitter as the voice behind @Neboweb.
As social media marketing becomes more widely practiced, the
questions of the day are less frequently focused on the benefits of
social media and more often focused on its implementation.
Justifying social media to superiors is no longer the marketer’s
biggest challenge.
Instead, marketers are being challenged not...
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| Friday, 12 March
2010 17:29 |
 The leading music communities and a recap of their
current situation.
Myspace – Myspace was once the leading social networking site
online, but in recent times they have really lost their way.
Myspace is now a place for crazy glitter webpages done by 16 year
old kids claiming they are really 18, either that or people trying
to spam you with stupid messages and comments. Myspace’s biggest
disadvantage is that it just has no focus! Myspace doesnt know if
they are a social network...
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Social Media Marketing
