| Tuesday, 18 May
2010 14:50 |
 By Ethan Lyon
Established charities, such as the American Red Cross (#1), PETA
(#2) and Greenpeace (#4), dominate the top 50 digital influencers
in social cause, according to the The Digital Influence in Social
Cause Report. The new report was released today by digital agency,
Sparxoo, to explore how non-profits are utilizing the web to
increase brand visibility, engage new audiences and spark social
cause discussions. New entrants, such as Kiva (#3, founded in 2005)
and Charity Water...
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| Tuesday, 18 May
2010 14:47 |
 By Ethan Lyon
In early April 2009, we witnessed a social media milestone: Ashton
Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah
has begun tweeting and the microblogging site has been the social
network darling of the mainstream media.
What does it mean to have a network on Twitter? Could Ashton
Kutcher ever collect 1,000,000 connections on LinkedIn? Probably
not. But why?
As Ashton demonstrated, Twitter can be a numbers game, whereas
LinkedIn is more about the...
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| Thursday, 13 May
2010 14:11 |
From Wikipedia, the free
encyclopedia
This is a list of major active social networking websites and
excludes dating websites (see List of online dating
websites).
Complete list of social networking websites NameRegistered
usersFacebook400,000,000Qzone200,000,000Habbo162,000,000MySpace130,000,000Windows
Live...
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| Friday, 07 May 2010
14:38 |
By
Peter Wylie
Do you know how your social media activities are driving offline
sales? How many customers came into your store or called for more
information after viewing your social media profiles?
Here’s one of the biggest questions for businesses: Will the time
they spend interacting on Facebook and Twitter affect their sales?
Though they spend the considerable effort necessary to create
thriving social media communities, small business owners and
marketers often fail to drive floor...
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| Monday, 03 May 2010
14:57 |
 Defining Clear
Goals
As a standard formula, ROI is pretty basic, ROI = (X – Y) / Y,
where X is your final value and Y is your starting value. In other
words, if you invest $5 and get back $20, your ROI is (20 – 5) / 5
= 3 times your initial investment. In the financial sense, ROI is
measured purely in the context of dollars and cents, however, the
principles can really apply to any type of investment — monetary or
not.
Having concrete goals and concrete baselines is crucial to...
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| Friday, 30 April
2010 13:20 |
 On-site Social
Optimization is the process of actively driving social
participation by users on your site. This includes the number of
users who register using a social network identity, the amount of
content and activity shared to social networks, and the amount of
time spent engaging with site content together with an existing
network of friends. The better you optimize your site, the more
your users, your users’ friends – even the search engines –
discover you and grow your...
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Social Media Marketing
