| Thursday, 01
November 2012 12:43 |
 October 29th, 2012 | Author:
Scoop.it
Social Media is easy. But only in theory.
When you get down to the practical things Social Media requires,
you realize that a lot of them take time, require some special
skills or are simply too complex to bother. While blogging and
social networks have now been around for years, the truth is that
for a lot of people, using Social Media in a professional way is
still anything but a no-brainer; whether your job consists of
running a business, pitching...
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| Tuesday, 24 July
2012 13:17 |
 Besides now
being the number three most-popular social network in the U.S.,
many companies indicate that Pinterest is more effective at driving
traffic to their sites than even Facebook.
Pinterest is a social network that allows users to visually share,
curate, and discover new interests by posting, also known as
‘pinning,’ images or videos to their own or others’ pinboards (i.e.
a collection of ‘pins,’ usually with a common theme). Users can
either upload images from their...
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| Thursday, 12 May
2011 13:32 |
 Pretzel Crisps has
capitalized on social media and keyword search terms by monitoring
buzz on Twitter, and then stepped up to deliver samples to the
offices or homes of those who are talking about salty or sweet
snack foods. The brand has developed a targeted method to reach new
consumers, drive product trials and raise brand awareness through
Twitter -- a brilliant strategy that harkens back to the days when
all brands took customer service seriously.
There are countless accounts of...
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| Wednesday, 30 March
2011 10:50 |
 Backtweets
This is a great tool to find people linking back to your URL and
tweeting about your blog/web site. Search for links on Twitter, It
Supports regular and short URLs, Real-time updates, Subscriptions
(E-mail, RSS) and also API available. This is one best tool to
track the reach of your blog posts on Twitter.
dlvr.it
Using dlvr.it you can auto-publish your content to Twitter and it
gives stats for each of your links in tweets to understand how your
content performs on...
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| Wednesday, 15
December 2010 10:22 |
 Posterous is today launching a new
Groups feature that channels the startup’s early days as an
e-mail-centric service. Posterous Groups aims to give everyday web
users the ability to turn e-mail lists into groups.
The product seeks to challenge group products by Yahoo, Google and
even Facebook with something simpler and more accessible to the
average e-mail user. “People want really powerful e-mail lists,”
says CEO Sachin Agarwal, “so we built the greatest e-mail list...
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| Thursday, 09
December 2010 11:12 |
 Involver, one of the leading social
marketing start-ups, doesn’t want to be an ad agency. It wants to
be a tech company. So instead of moving to do more specialized and
custom work for its brands, as its competitors are doing, the
company is now offering a tool to help brands do the work for
themselves: Social Markup Language. The idea behind SML is to
provide shortcuts and frameworks to enable front-end designers to
easily build Facebook applications and Pages with...
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Social Media Marketing
