| Wednesday, 01 June
2011 14:46 |
by John Greer
Talking about product feeds definitely isn't the best conversation
icebreaker. Even among online marketers, discussing product feeds
will likely get you a lot of one word answers and checking of
sports scores on iPhones. However, the value of feeds is often
overlooked.
Product feeds are so imperative because, quite often, these are the
source of data for your Web site, shopping engines, search ads, and
more. By thinking of these feeds as a representation of
everything...
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| Friday, 08 October
2010 13:20 |
 The success of your PPC campaign depends upon finding
the right combination of keyword, ad copy and ad position.
The process usually starts with researching and compiling
extensive, wide-ranging keyword lists. Next, comes building and
launching campaigns with those keywords. The goal of this phase is
to get a sense of which keywords have potential. The final, and
ongoing phase is optimizing the campaign, which includes: trimming
the unprofitable keywords, expanding the profitable ones...
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| Sunday, 19
September 2010 20:22 |
Low cost traffic is the dream of every
successful online marketer.
There are pros and cons to free vs paid search traffic, and a good
marketer will learn how to put both to good use,depending on how
you've created your campaigns.Paid Search
Paid search is a powerful tool - one that has been making and
unmaking of millions of marketers over the years. There is Google
AdWords, Yahoo! Search marketing and these days you cannot forget
Facebook along with many other CPM networks where you...
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| Thursday, 13 May
2010 11:11 |
 While some might think
of mobile and social media, Goodman thinks about search technology
and the searchers themselves. As he explains, technology and the
searcher affect one another and will continue to do so moving
forward.
When we look at the future of search, we must also look at the
history of search. In the early days, the technology did not
deliver relevant results for users. But now the technology has
caught up. As a result, the user is now doing more specific, longer
tail searches...
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| Thursday, 08 April
2010 14:21 |
 by Chris Silver Smith
I recently wrote an article outlining how Wikipedia was abruptly
rocketed into being heavily influential within Google Maps (see New
Behemoth Emerges In Google Maps: Wikipedia). For small businesses
everywhere, I predict that this change is going to bring Wikipedia
to the forefront of SMB’s attention. With just a little bit of
review, I think that small business owners are going to be noticing
how Wikipedia has become very ubiquitous in Place Pages for
Google...
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| Friday, 02 April
2010 15:38 |
 According to the
latest quarterly report from WebVisible, the average small business
advertiser spent $2,149 on search advertising in Q4 2009, an
increase of 30% over Q3 2009 and 111% over Q4 2008. Video
capability was the fastest-growing website feature for small
business advertisers over the past year, with 19% of advertisers
showing video on their websites in Q4 2009, versus just 5% in Q4
2008. The data represents nearly $22 million in U.S. small business
advertisers spending in Q4...
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