| Friday, 03 December
2010 15:50 |
Plurals, spelled with an “s” – that’s
what I’d like to talk about. Specifically, how plurals are an
integral part of your search campaigns, and how they are treated
differently in Microsoft adCenter than they were in Yahoo!’s Panama
search platform.
One is the Loneliest Number
If you recently migrated your Yahoo! accounts into adCenter and
have left everything “as-is,” you may be missing out on some easy
traffic. Why? There is a key difference at play behind the
scenes...
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| Friday, 11 June
2010 10:42 |
 There are a lot of
settings to choose from in your Google AdWords account, but how do
you know which ones are best? Depending on your objectives, goals
and approach you might find one combination works better than
another but the key is to test, test, test. What works for one
account or campaign, may not work well for another. If you haven’t
spent time exploring the settings options, you are likely using the
defaults and a few quick changes could bring in additional clicks
or conversions...
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| Read more... |
| Monday, 17 May 2010
06:47 |
 Here are some great tips for any of
your advertisers who question why they should bid on their own
brand name.
Here are the benefits of running paid listings for your own company
or product names.Relatively low cost, compared to other search
terms.High ROI -- obviously, these people are looking for you and
you want to capture them.Your ads will push competitors' ads lower
on the search engine results page. I'm always a fan of taking
up as much geography in...
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| Thursday, 08 April
2010 14:09 |
 by
Amber, PPC Hero
I have to say I really love my Yahoo! Rep. He calls me whenever
there are new features coming out in Yahoo! And, instead of
depending on other bloggers for the info I’m hearing it straight
from the horse’s mouth.
There have been some new advances made in the Yahoo Network
(finally!) that may help decrease spend on non-converting domains
and increase conversions are high converting domains, as well as
optimize your bids on the Yahoo network or partner...
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| Friday, 02 April
2010 15:19 |
 by Joe @ PPC Hero
Sure, paid search ad copy contains only 25 characters for the
headline (in AdWords) and 70 characters for the body copy, but this
small space can be very complex to utilize optimally.
Within the confines of a PPC ad text you need to be relevant to
your keywords, list as many benefits as possible, be unique and
stand out from your competition, and include a clear
call-to-action. As you strive to to incorporate all of these
tactics into your ad texts you shouldn’t...
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| Monday, 29 March
2010 11:41 |
 By
Kevin Lee
Paid search has an important place in testing and improving organic
search, perhaps in ways you haven't thought of. It's great for
immediately testing whether keywords and keyword phrases have a
reasonably good conversion rate to lead or sale (assuming you have
relevant landing pages).
This instant feedback can inform organic search content creation
efforts and, of course, internal and external link strategies.
However, another oft-overlooked use for paid search is to...
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