| Wednesday, 26 May
2010 15:30 |
Online video is a great tool to
generate traffic to a business website, build brand buzz, collect
inbound links (which help SEO), and build social media reach.
In this kit, HubSpot answers the questions marketers face before
diving into video. Flip through the new ebook on the right to get a
taste and download the full kit with 3 how-to videos and 18-page
ebook PDF.This ebook and kit includes tips on: Using online video
to generate leads Developing creative video ideas Filming and
camera...
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| Tuesday, 20 April
2010 10:16 |
 by John Young
Banner ads suck. Or not. It depends on what you expect and how you
go about delivering. No matter whether your objective is awareness,
engagement or click-through, you can improve performance over time.
This strategy takes rigor: in the forms of measurement and
analytics, multidisciplinary collaboration (strategy, creative,
analytics) and the long-view. Not to mention a client willing to
embrace all three.
The idea sounds simple and it may seem obvious -- build a
library...
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| Tuesday, 02 March
2010 23:08 |
May 7, 2009 at 11:37am ET by David
Ingram
Search engines are pushing the universal search movement to evolve
results into a multimedia-rich blend of images, maps, local and
video. As a result, search engine algorithms will look more
favorably on video content for the top spots on their result pages,
meaning the opportunity for exposure increases for any video
producer that is on top of its SEO game.
So says my friend and Kelsey Group analyst Michael Boland, and I
have to agree...
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| Friday, 26 February
2010 21:37 |
 Online video is booming, and it offers great
opportunities for customers to discuss and share your brand. A
video that “goes viral” can put your product into the feeds and
inboxes of thousands of potential customers and make your brand
known to a much wider base.
Paid advertising on social video sites like YouTube () can also be
extremely lucrative. Check out these posts for tips on how to get
the most from a video marketing campaign.
- How to Use Online Video to Establish...
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| Monday, 22 February
2010 16:06 |
 by Michael
Learmonth
This is the year TV dollars start pouring into web video,
right?
Well, maybe. After a couple of slow-growth years, the consensus is
that spending in web video will accelerate in 2010, perhaps as much
as 50%. Two online ad forecasts from eMarketer and Piper Jaffray
are putting the market at or around $1.5 billion, up from $1.1
billion in 2009. Anecdotally, advertisers that spent in video --
and particularly package-goods marketers -- appear to be doubling
down on...
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| Monday, 08 February
2010 13:15 |
by Ashkan
Karbasfrooshan
In Search of Profits
Ten years ago, web companies didn’t generate much
revenue. These days, web companies are some of the most
profitable around. Online video is where the Web was ten
years ago: in investment mode as video companies that are
generating high revenue are not necessarily the most
profitable.
Are those companies suffering low margins because they’re investing
in the future or are they fundamentally lower-margin
businesses?
Ad Networks Are...
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