| Friday, 07 May 2010
08:18 |
 by Ben Hanna
Optimizing B2B online marketing ROI requires many things – a
well-defined target audience, clear strategy and tactics for
targeting business buyers online, engaging creative, solid
execution and accurate performance metrics to name the major ones.
By checking each of these off, however, have you truly optimized
your B2B online marketing performance?
Based on my 12+ years connecting business buyers and advertisers
online across client, agency and publisher roles, the answer is...
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| Tuesday, 04 May
2010 14:16 |
 Will you be leveraging online video in
2010?
Do you currently have a company facebook page?
Do you currently have a company twitter account?
Do you believe social media will generate quantifiable results in
2010?
Do you currently leverage online audience analytics?
Have you ever optimized campaigns based by taking action on the
results of your online audience measurement intiatives?
What do you currently measure? (select all that apply)
In your opinion, how important are...
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| Tuesday, 04 May
2010 14:04 |
Was your business affected by the recession in 2009?
How do you feel business will perform in 2010 versus
2009?
What advertising channels performed the strongest for your company
in 2009?
In 2010, what percentage of your company's
overall multi-channel advertising campaign will
be allocated to digital marketing channels
(versus print, radio, television, outdoor, etc...?)
Beyond 2010, do you expect the percentage of your budget...
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| Saturday, 01 May
2010 15:59 |
 Morgan Stanley’s Internet Trends
report from last month takes a big turn from previous reports – the
focus is nearly 100% on social applications and how they are taking
over the Internet. Key takeaways:
YouTube + Facebook page views > Google or Yahoo page views (and
may be bigger than both combined)6/10 top internet sites are social
(youtube, live.com, facebook, hi5, wikipedia, orkut); none were on
the list in 2005YouTube has 258 million users, 50% visit weekly or
more>50% of...
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| Friday, 30 April
2010 13:02 |
 Why Online Businesses
Must Optimize For Social Network Referral Traffic
A social revolution is dictating dramatic changes in how companies
run their websites, and their business. With the advent of social
feeds—a live stream of friends’ activity shared on social networks
like Facebook and Twitter— consumers can more easily rely on
trusted personal relationships to determine what’s worthwhile to
read, watch, play and buy online. For many, the conclusion is
startling; referral traffic...
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| Wednesday, 28 April
2010 06:19 |
 by
Scott Brinker
Skills can be very specific, such as "mastery of ExactTarget for
newsletter email marketing". But I'm more interested in broader
skills that transcend individual projects and programs. For
instance, in marketing, I've found that the following skills have
perpetual value:
empathy with customers, seeing through their eyes; a good ear
for authentic, persuasive language; a good eye for compelling
visual design; open-minded creativity and imagination; fluid
mapping of...
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