| Wednesday, 25 April
2012 13:19 |
 New
Research from Pretarget and comScore Suggests that Buyer Conversion
is More Highly Correlated with Ad Viewability and Hover than with
Clicks or Gross Impressions
PR Newswire
SAN FRANCISCO and RESTON, Va., April 24, 2012
SAN FRANCISCO and RESTON, Va., April 24, 2012 /PRNewswire/ --
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, and Pretarget, the intent targeting company, today released
results of an online advertising study which found that ad
viewability...
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| Friday, 05 August
2011 10:31 |
 A
new study by Casale Media, based on their analysis of nearly two
billion ad impressions generated during the 1Q 2011, shows that
online ads appearing "above the fold" are nearly seven times more
effective at generating a click through than those appearing "below
the fold," and that the more times someone sees an ad the more
likely they are to click through and take action.
Users are three to four times more likely to act on an ad if it is
the first or second one they see during their...
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| Wednesday, 25 May
2011 08:41 |
| Display retargeting offers the ability
to reconnect with your audience wherever they are on the web and
drive them back to your website. Retargeting allows marketers to
follow up with consumers who have visited the marketer's site or
seen a marketer's advertising, and provide customized offers to
consumers who have already shown intention or interest in the brand
or message.While there is a lot of buzz and excitement over
retargeting, there are some basic implementations and guidelines
to...
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| Thursday, 31 March
2011 18:36 |
 What
Is Retargeting?
Retargeting is a form of online advertising that enables companies
to remarket to users who have previously demonstrated interest in
their product or service.
The benefit of retargeting is that even if that user doesn't choose
to further engage with your product or service (e.g., doesn't take
your desired action) the first time, you can still reach out to
them in the future with your message and try to reengage them. Or
even if the user does take a desirable...
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| Wednesday, 22
December 2010 12:23 |
 by Josh
Dreller
Although paid search garners 47% of today’s total online ad
revenue, display comes in second with a 36% market share so it’s
definitely an important piece of the puzzle. In fact, because
display also comes into play within search marketing (via content
and placement targeting), it’s worth a moment for you to learn some
of the top line nuances of the medium.
So, what is online display advertising? The Internet Advertising
Bureau (IAB) defines online display...
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| Monday, 29 November
2010 10:27 |
One of online marketers' simplest
metrics to keep track of, the clickthrough rate, has been in
decline for years, notes eMarketer. Based on longitudinal data from
MediaMind, however, that decline appears to have stopped. The
company's analysis of data from July 2006 through July 2010 shows
that annual average click rates have plateaued, at 0.09%.
According to "Standard Banners-Non-Standard Results," it was the
success of online display ads that caused the drop in clicks to
begin with. As...
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Display Advertising
