|Strategic Link Building: Why You Don't Need To Outrun Lions|
|Sunday, 29 January 2012 20:33|
SEO Blog >>
Posted by oline123
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying.
The other man chuckles and says, “You’ll never outrun a lion."
To which the other man calmly responds, “I don’t need to outrun the lion; I just need to outrun you."
SEO, contrary to popular belief, is not about ‘beating Google’ or ‘cracking their enigma code’; it is about beating the competing websites on the keywords that matter to your business. This means SERP analysis and
competitor analysis should be key components in shaping your SEO strategy.
I am not advocating creating a carbon copy link profile for your site by building competitor links like for like. This methodology is about learning from their site and link profile in order to close the natural search gap; understand what is working (and to a certain extent, the limits); and then eventually to outmanoeuvre them.
In this post, I am going to explore a number of different eCommerce verticals and identify what I think makes that SERP ‘tick’ as well as the different link building tactics which can be utilised to ensure natural search dominance.
I wholeheartedly believe that when it comes to link building, quality and sustainability are the ‘end game.’ Google will eventually fully understand the true quality of a link. However, different markets have different ‘requirements.’ If you understand what it takes to rank in the market...(Read more)
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