| Monday, 23 May 2011 15:19 |
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Popular social networking site Facebook.com led all online
publishers in Q1 2011 with 346 billion display ad impressions,
representing 31.2 percent market share. Facebook’s market share has
increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo!
Sites ranked second during the most recent quarter with 112 billion
impressions (10.1 percent), followed by Microsoft Sites with 54
billion impressions (4.8 percent) and AOL, Inc. with 33 billion
impressions (3.0 percent).
Top 10 U.S. Online
Display Ad* Publishers
Q1 2011
Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix |
|
Total Display Ad Impressions
(MM) |
Share of Display Ad
Impressions |
| Total Internet : Total
Audience |
1,110,448 |
100.0% |
| Facebook.com |
346,455 |
31.2% |
| Yahoo! Sites |
112,511 |
10.1% |
| Microsoft Sites |
53,592 |
4.8% |
| AOL, Inc. |
33,454 |
3.0% |
| Google Sites |
27,993 |
2.5% |
| Turner Digital |
18,050 |
1.6% |
| Fox Interactive Media |
11,697 |
1.1% |
| Glam Media |
10,207 |
0.9% |
| CBS Interactive |
9,208 |
0.8% |
| Viacom Digital |
9,051 |
0.8% |
*Display ads include static and rich media ads; excludes video
ads, house ads and
|
Top 10 List 
