|Friday, 12 March 2010
The leading music communities and a recap of their current
There doesn’t seem to be anyone taking music social networking
seriously at the moment. There are a lot sites that focus on
specific areas, but seem to be to scared to launch a much larger
initiative. Someone needs to launch a open platform which promote
bands to build their fan base, pushes new music to users, while
also adding in the other features within the music industry. If
someone can work out a service that has all these features, then
they could be a force to be reckoned with.
- Myspace – Myspace was once the leading social
networking site online, but in recent times they have really lost
their way. Myspace is now a place for crazy glitter webpages done
by 16 year old kids claiming they are really 18, either that or
people trying to spam you with stupid messages and comments.
Myspace’s biggest disadvantage is that it just has no focus!
Myspace doesnt know if they are a social network, if they are a
music focused site, or even an entertainment hub. Every band seemed
to be on Myspace, but it has quickly become an empty space for
- Bebo – Bebo was
once focused on being a music community, but after being sold to
AOL it just seemed to lose direction all together. Bebo is now a
social network that is largely in the distance behind Facebook.
Music community Bebo is no longer!
- Last.fm – Last.fm
was purchased by CBS and has been growing pretty constantly as a
music community. However, Last.fm is more focused on music
streaming and discovering new music. Last.fm doesnt allow musicians
to chat with each other in a transparent environment and nor find
new gigs, selling their tickets and merchandise and even sell their
– Purevolume has stayed pretty steady. Purevolume has really
released anything new, they have just focused on giving bands a
website and showcasing their music. I find Purevolume an
interesting site with a great amount of potential, but has never
really lived up to it!
- Imeem – Imeem
was the darling of web 2.0 music startups. However, quickly the
site turned into a weird music social network that just couldn’t
pay the bills. Imeem ending up having no choice and sold to Myspace
recently, losing huge amount for all investors involved.
- MOG – MOG has
transformed several times and is now heavily focused on providing a
music streaming service to USA only users. Previously MOG tried
focusing on music news, but that seemed to only be filling the site
while they got their music streaming licenses setup. MOG is no long
a music social network, its just about listening to music
- iLike – iLike
is a great music service, but focused very much on providing music
streaming and discovery. iLike can fit in nicely with a music
larger music service, but as a standalone service it really doesn’t
grab the worlds attention.
- JamNow – Shut down.
- Haystack – Shut down.
- Sonific – Shut down.
- Sellaband –
Sellaband has been a great success for helping unsigned bands fund
their new albums. However, this community has not been gaining that
much attention from around the world. Sellaband has a very limited
appeal that will soon most probably be sold and added to another
- iJigg – iJigg
is a music service in which users listen to music. Its that simple,
nothing more, nothing less.
- Flotones –
Flotones has to be the ugliest site in the list, plus they just
don’t have any traction or users. I pronounce Flotones dead!
- ReverbNation – ReverbNation has grow into the leading
digital marketing platform for musicians. ReverbNation tried to
provide the best marketing solutions for bands while at the same
time make revenues from their affiliate services. ReverbNation has
a great platform, but it would be good to see them develop into
something more than just providing digital music tools.
- Jango – Jango
has developed into a very interesting online radio service. I think
Jango has a lot of potential but the site itself isnt very pretty,
plus they are playing head on with services like Pandora (which are
just so much better). Jango needs to lead in the markets Pandora
isn’t in or soon they will be behind and struggling for