by thegrok on bryaneisenberg.com
UserTesting.com has built a large panel of users who will record
their on-screen actions and voice as they use your website. For
each user’s test session, you get a video and their written
summary. It costs $29 and is typically ready in one hour. The users
are pre-screened to ensure they can follow instructions, stay on
task and verbalize their thoughts. UserTesting is fast, easy and
inexpensive. Users are prescreened and rated by previous clients so
the quality of feedback is pretty good. It can also be quite
valuable to see how your site runs on various users’ computers. The
control panel is limited, however, so you can only specify age,
income, gender, and computer/Web experience. If your target
audience is very specific, you might want to run tests with your
own customers. UserTesting.com allows you to do this but it’s a bit
Silverback is an application for Mac computers that also records a
user’s screen and voice as they browse a website. The interface is
extremely simple and meant specifically for moderated usability
testing. The program carries a one-time fee of $49.95. If you have
easy access to people with whom you can test your site, and a Mac
laptop, this is a great solution. You simply arrange to meet
somewhere with Internet access and run the test. You end up with a
recording that you can easily edit and post on the Web. The
software even enables webcam use to embed the user’s facial
expressions in the corner of the final recording.
3, 4. Ethnio +
Ethnio enables companies to recruit their own customers for
automatically launches a periodic pop-up offering a reward for
participating in a usability study. When a user chooses to
participate, a notification is sent to the person who will moderate
the session. The moderator can then telephone the participant and
use a screen sharing service like UserVue to record the session.
Ethnio costs $400 for 200 recruits and a UserVue subscription is
$149 per month.
This is an ideal combination because you get real users and you
can ask questions during the session to better understand user
behavior. The drawback is that this solution is more expensive and
quite time consuming. Don’t forget, you’ll need to offer some sort
of compensation to the users.
5. 5 Second
5 Second Test allows website owners to upload images that will be
reviewed by random Internet users. Users view the image for just
five seconds then click on the screen to indicate areas of the
images that caught their attention. Using text fields provided on
the screen, they describe what they saw on the places they clicked.
This is a free service. 5 Second Test is useful for understanding
users’ first impressions of your site. You’ll need to review
others’ sites in exchange for your review.
6, 7. FeedbackArmy
& Mechanical Turk
Quickly and inexpensively get workers at Amazon’s Mechanical Turk
to provide written answers to questions about what they think about
your site. It costs $10 for 10 reviews.
You could go to Mechanical Turk
(mturk.com) directly and save a little money but FeedbackArmy is
easier and still very inexpensive. The quality of responses varies
dramatically, so you won’t necessarily get 10 helpful reviews for
your $10. The advantage here is that you can get a higher quantity
of responses — look for repetitive feedback. This is a bit more
quantitative approach than watching a video of each user where you
might find problems that even the user doesn’t realize they are
uncovering. FeedbackArmy has two similar competitors,
EasyUsability.com and 3rdPartyFeedback.com.
Feng-GUI uses software to analyze uploaded images and provide image
owners with heat maps, symmetry analysis, and focal
center/attention information. Their software does not track mouse
movement or clicks (instead relying on a predictive algorithm), and
the free version does not offer face or text detection. Price
ranges from free for a standard heat map on an uploaded image, to
$1,000 for 700 images. By paying for the product, you receive
premium analysis, including customization options for the
9, 10. ClickTale, UserFly
Both ClickTale and
UserFly offer silent movies of your users’ interactions with your
mouse movements, clicks and keystrokes to be recorded. The result
looks like a screen cast of the user’s screen. ClickTale also
provides a written report with detailed information including heat
maps, link analytics and form conversion rates. ClickTale is free
for up to 400 page views and then pricing gradually increases to
$790 per month for 240,000 page views. There Form
Analytics will help you optimize all those forms that people
abandon on your landing pages and websites. UserFly ranges from
free for up to 10 page views per month and gradually increases to
$200 for 10,000 page views.
Engage your users with a free segmentation and behavioral targeting
12. 4Q from
When evaluating how you website is doing obviously it helps to get
your customers’ opinions. This free tool helps you answer four
* How satisfied are my visitors?
* What are my visitors at my website to do?
* Are they completing what they set out to do?
* If not, why not?
* If yes, what did they like best about the online experience?
13. What’s the
a keyword research tool with one simple aim: to find out who’s
talking about a certain keyword. To do that, it does five
* It displays the Technorati Blog Popularity Chart, showing how
popular the keyword has been blogged about in the past 90
* It displays the Google Trends chart for the keyword
* It finds blog posts tagged with the keyword
* It finds blog posts containing the keyword (a straight-forward
* It finds social bookmarks tagged with the keywords
Neighborhood Link Checker
scan the links on your website, and on the pages that your website
is linking to, and flag possible problem areas.
15. Backlink Social
Celebrity SEO Tool
discover who bookmarked a webpage and who linked to that webpage.
The bookmarks are searched for in the various social bookmarking
services, such as del.icio.us, Raw Sugar, and others. The backlinks
are found using Google and Yahoo!.
can help track how effective you are at inspiring consumer
generated content online, call it buzz marketing, social media
marketing or viral marketing.
provides a score that incorporates things like website traffic,
SEO, social popularity and other technical factors. It also
provides some basic advice on how the website can be improved from
a marketing perspective.
help you find out for yourself how a search engine reacts to your
pages and what can be done to boost your visibility.
Shows the source code of a page, all outbound links, and common
words and phrases. used on a page.
20. Google Talk Chatback
uses the web-based Google Talk Gadget so your visitors don’t need
to download anything. It opens in a new window so they can keep
chatting with you even if they browse to other pages.
web analytics with “enterprise
features” and a ton of plugins
still in beta, but incredibly powerful. It is currently available
with Yahoo! Merchant Solutions Standard, Professional, and Yahoo!
23. Google Website
Free A/B and Multivariate Testing. I’ve written the book on it,
Always Be Testing.
adaptive multivariate testing solution requires dramatically less
visitors than any other solution. This enables you to run a fairly
large multivariate test with relatively small number of visitors.
As a result, you will be able to explore the largest number of new
ideas within shortest period of time.
This is an open source web analytics solution.
allows access to link information on more than 30+ billion web
pages across 200+ million domains.
Get a look at what keywords websites are linking to you with.
Measures metrics to estimate the relative popularity and importance
of Page, Blog or Domain.
29. Google Webmaster
see which phrases you’re ranking well for, what pages are causing
problems for Google when crawling your site, which pages are
getting the most links, rss subscribers, etc.
30. Morgue File
offers free high resolution digital stock photography for either
corporate or public use.
for sites that want to serve and track advertising.
analyzes the quality of incoming and outgoing links, keyword
density, page titles, plagiarism, popularity rank, the usage of
popups and the effectiveness of site’s structure. Sitescore also
grades the printability, readability, spiderability and usability
of the page as well as spelling and W3C compliance. This is no
longer available for free, sorry.
use this to monitor uptime, website performance and other hosting
spell check your website.
offers 283 tools to test your website in one place.
36. Product Indexation
use this handy tool to check how many of your category or product
pages are included in the major search engines.
allows your visitors to give feedback on your site, via a little
button that sits at the edge of each webpage. Also offers Google
38. Google’s Free Custom Search Engine
create your own custom search engine, indexing your website or add
additonal websites as well.
Microsoft AdCenter Search Funnels
Customers often perform searches by typing related keywords in
specific sequences. This tool helps in visualizing and analyzing
the customers’ search sequences.
track what visitors are doing on particular page and shows you what
links they clicked via heatmaps and various overlays.
run online, unmoderated user testing. It is designed to essentially
replicate the process of lab-based user testing, albeit online and
unmoderated. The primary purpose of Loop11 is to facilitate
the collection of quantitative usability data, something that is
otherwise considered too expensive to gather.
a web browser, based upon the Adobe AIR toolkit and the WebKit
browser, that offers a simulation of the human visual system. Using
this simulation, you can get a better idea of how users interact
with your site design.
this plugin for Firefox provides a number of development tools. For
the purposes of analysis, Firebug will allow you to monitor and
44. Web Page
Spiders your page to determine page load time and offers detailed
YSlow for Firebug
Using Firebug plugin, it shows you the impact of objects that slow
your website down.
46. Page Speed by
Similar tool to YSlow plus lots of additional resources to speed up
your site, including how to optimize your code.
get an accurate, realistic, and helpful estimation of your site’s
loading speed. The script fully emulates natural browser behavior
downloading your page with all the images, CSS, JS and other files
– just like a regular user. A unique feature is that site-perf.com
allows to measure packet loss ratio with reasonable precision.
Online image optimizer if you want to learn
how to speed up your website and optimize images you can read
about it in one of my previous posts.
Shrink the size of your images.
another online image optimizer.
Optimize Your Posts As You Write with this FireFox plugin from
Free keyword research tool
Nice interface to do keyword research
SEO tool that provides you an ongoing task list of what you need to
do to improve your Search Engine Rankings. It breaks down the
- Social Profile Tasks
- Q&A Tasks
- Social Bookmarking Tasks
- Buzz tasks
- Content Generation tasks
- Competitive Backlink tasks
- Directory submission tasks
examines how well optimized your site is for search engines as well
as the number of backlinks you have, various social media rankings,
whether your code is valid, and how well ranked your site is.
It eliminates the need for you to constantly check on classified
listings, blogs or social networking sites. Notifications are
delivered to your destinations of choice such as instant messenger,
mobile phone, email, desktop or web application.
is an online measurement service that builds detailed reports on
the demographics of your website audience.
Using site-centric research techniques and some cleverly
constructed technology, Crowd Science helps website owners and
marketers drive ad sales, direct content creation, and reduce the
time and money spent on research.
57. Google Ad
a tool that gives fantastic insights into understanding behavior of
visitors to your website in context of the broader ecosystem. My
friend Avinash, wrote a great
primer on how to use it for competitive intelligence.
58 + 59. Google Trends
for Websites & Google Insights for
compare volume patterns across
specific regions, categories, time frames and properties.
evaluates your written content (press release, brochure copy, etc.)
and checks for use of gobbledygook, jargon, cliches and over-used,
hype-filled words. You’ll receive a grade together with a full
is a tool that offers competitive research related to any keyword
or URL you provide. Similar to Spyfu.
62. Camtasia and now
Make screencasts of your products, demos, etc. The power of videos
to persuade should not be underestimated.
Receive quick, actionable feedback from a professional community by
uploading a concept (a website, logo, advertisement or other.
Quickly run a test on your UI prototypes to answer any nagging
questions about usability.
automates and tracks inbound, outbound and web initiated phone
calls to any phone through a suite of pre-built phone applications
that are instantly activated, configured easily without any
programming and updated in real-time via an easy-to-use website.
Integrates with web analytics tools.
provides phone call analytics for both online and offline
marketers. Customers use our service to better understand which of
their campaigns drives phone calls and to see phone call reports
directly within their web analytics package of choice.
tracks all conversions generated from your online advertising,
including phone calls, and ties them back to the exact keyword or
Offers an automated service that allows customers to complete their
online transactions by telephone. I blogged about someone who does
something like this, in
Sorry, I don’t give my credit card online.
Tools are great, but you need to know what to do with them. Learn
internet marketing from the basics to the bleeding edge, through
online video, weekly webinars, conference calls and
anytime-Q&A with the top minds in Internet marketing,
including, Greg Jarboe on
online publicity, Avinash
Kaushik & John Marshall on web analytics, Todd Malicoat on SEO, Matt Bailey, Jennifer
Laycock on social media, site usability & architecture and
myself on conversion optimization.