|The Blogosphere: A Short Guide To Success|
|Wednesday, 10 February 2010 10:54|
Posted by Adam Singer @ The Future Buzz.
Get in the mix
If you’re unwilling to take this step, then it may be wiser to leave the blog outreach to someone else.
Subscribe, read (daily), learn and follow the
Ditch the press release…at least for now
But what if you’re a company they haven’t heard of? Yes, you could just send them your press release, but that’s a better chance you’re lost in the shuffle of the thousands of emails they’re getting daily. If you’ve been reading their blog, you probably have a strong sense of what they write on, their tone, what they might cover and what they won’t cover. If you’ve been commenting on their blog (you should be) they may already even know your name.
Opening the doors of communication with a friendly email saying you’ve been enjoying their content is something appreciated, especially if you are in the blogosphere too and can share your content with them. Connect with them, and they may want to help you. Give them something you know their readers want, something that ties into their passion. If you’re passionate about it too (you should be), it will be obvious and it will create a smooth interaction. They may even ask for a press release later on with the full details – permission marketing in full effect.
A tailored approach is desired, and the blogger will appreciate it. Write it in their tone of voice, give them images and video (if you know they’ll want it), let them know this is unique for them, and you really think this would be a great fit. If you’ve been reading their blog, what you’re sending should be.
Tips for pitching bloggers:
It’s an exciting space to be in, and with proper time, effort and creativity you can create positive buzz in this space. Bloggers and their readers are some of the most vocal people on the planet, and are clearly setting the trend for culture online. Success here is possible only if you take the time to learn, interact and contribute in ways which make everyone content.
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