|10 Ways to Drive Traffic to Your Blog Using LinkedIn|
|Friday, 17 September 2010 07:44|
LinkedIn is the most powerful, yet under-utilised social networking platform on the web.
Although LinkedIn has been great for job seekers during the most recent economic cycle, it is also a great way to generate free, organic, traffic to your blog.
Here are some great ways to use Linkedin as traffic driver.
1. Complete Your Profile:
If you want people to read your profile and click on your websites then make your profile concise, compelling and value driven throughout. Complete your profile 100%, add a great picture of yourself, and take the entire process very seriously. The more complete and compelling your profile is, the more people will read and visit links you have posted.
This advice goes beyond driving traffic to your blog. If someone were to Google your name (which most people do when they are researching you) your LinkedIn profile is one of the first things that pop up. Personally, my LinkedIn profile is the first result for Gabe Elliott on Bing and Yahoo and #3 on Google. Google your own name and check out what position your LinkedIn profile shows up. You must make your profile compelling.
2. Increase Your Connections:
The more connections you have, the more people will have access to your profile. Every time you take an action on LinkedIn (i.e. update your profile, join a group, recommend someone, RSVP to an event, etc… this shows up on the home page of your 1st degree connections). If you only have 100 connections, this limits the amount of potential clicks on your profile and website links per day. I've grown my connections to 3100+ which generates a lot of clicks to my site just from my status updates. Constantly be updating and adding new connections.
3. Customize Your Website Links:
When you first create your profile your website links will look like this:
However this is not a “call to action” and you are missing potential traffic because of it. No one actually cares what your blog is unless it is relevant to them or solves a problem. Instead, customize your website links to attract more clicks and drive more traffic to your blog.
The second image is more compelling and explains exactly what the viewer will see on the next page when they click on each link. In order to change your websites with a custom headline, click on the “edit” button next to one of the websites. View the image below for further details:
4. Answer Questions:
This is a great way to drive traffic to your blog. The more questions you answer, the better the chances are of that person asking the question to click on your blog to learn more about you. Not only will that one person be more interested in learning more about you, but also others answering that question. Additionally, when someone rates your answer as “The Best” of the mix, it will improve your thought leadership status. It moves you up the rankings as a “featured expert” in the category you answered in. When you are a featured expert people become more aware of your profile, and the chance they will click on your link to learn more about what you have to offer improves.
5. Update Status:
For you Twitter lovers out there, this should be an easy step to take. LinkedIn also has a status update feature that is a lot like Twitter, only it gives you 148 characters to work with instead of 140. Why is it so important to constantly update your status? Because it is the first thing that pops up the home profile for all of your connections. Check out your home page on LinkedIn and you will see a few status updates of those your are connected to. If they are smart, they will include some compelling copy with a call to action and a link back to their blog.
6. Join Niche Groups:
Whatever your blog is about, there is an audience of people on LinkedIn that share interest with. To make it easy to find these people click on the “Group Search” tab and type in some key words that relate to your blog. I have a marketing/business development site that focuses mostly in digital marketing so I joined all of the marketing groups I could find:
Some of these niche groups have thousands of members who are actively involved in connect with other members. If you are not in the groups where your audience for your blog is hanging out, then you are missing out on the opportunity for new readers, and organic traffic to your site. Join as many groups as you can after doing a key word search that relates to your blog.
For starters – check out the The Official Yahoo! Online Advertising Group
7. Post Comments In Groups:
Some larger groups are receiving hundreds of new discussion topics every few days (think of it as a forum). People are sharing points of discussion, commenting and giving further feedback and suggestions on those comments. Every time someone creates a new discussion topic, it shows up on the home profile of everyone in that group. If there are 100,000 people in the group, then you are potentially getting the attention of 100,000 other individuals for your comment.
8. Add RSS Feed to Groups:
Each group has a section that allows you to add a link to a website with the latest news you think is relevant to that group. It also allows you to add your own RSS feed or website link so it will automatically update the group every time you post a new article on your blog. This creates an automated flow of organic traffic that will show up on the home profile of everyone connected in the group. Again, this gives you more opportunities for people to view your blog.
9. Create a Group:
This may be one of the most powerful things you can do on LinkedIn. Owning a group can drive a lot of traffic to your site. I own several niche related groups on LinkedIn. Create an Industry Network group with a brief description of the group, your name as the owner of the group, plus any websites you own. Your traffic will increase as your members grow and engeagement increases.
10. Add the Blog Application to Your Profile:
This application posts the title and first paragraph for your most recent articles you have published on your LinkedIn profile. It is a way to give viewers of your profile a sneak peak of what they will read on your blog.
Go to “applications” and download either the WordPress or Blog Link application and add your URL for your blog.
LinkedIn continues to be one of the top sites that drives traffic to my blog, thanks to these 10 examples, but the power of LinkedIn doesn’t stop here. What other tips have you found through using LinkedIn to increase traffic to your blog?
|Articles You May Like|