Here are some great tips for any of your advertisers who question why they should bid on their own brand name.

Here are the benefits of running paid listings for your own company or product names.

1. Relatively low cost, compared to other search terms.
2. High ROI -- obviously, these people are looking for you and you want to capture them.
3. Your ads will push competitors' ads lower on the search engine results page.  I'm always a fan of taking up as much geography in the search engines as possible!
4. More control over messaging and links -- it's easier to have your listing say what you want it to say, and link to the ideal page on your site, with PPC as opposed to your organic listing.
5. When you have a top paid and organic listing, you look like the market leader, whether or not you are.
6. There's an intangible credibility factor that kicks in -- your prospect thinks, "Wow, these guys are everywhere -- they must be the big player in this category, so I'd better check them out!"  Research has found that not only are searchers who see paid plus organic listings more than twice as likely to click on one of the listings, but they're also disproportionately likely to convert on your site.
7. Not holding the #1 spot (organic or paid) is like letting your competitor put their sign over yours in front of your store.

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