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Linkedin |
| Monday, 23 July
2012 11:22 |
| Make sure you have an email address
from your company domain. For example This e-mail address is being protected from spambots. You
need JavaScript enabled to view it is fine if your company web address is www.MyCompany.com,
you cannot set up a company page with a Gmail, hotmail, yahoo or
service provider email address – LinkedIn uses this as a way to
weed out not-so-serious companies from the real and legitimate
companies.Add your company email address to your emails on LinkedIn
Login to your LinkedIn personal pageScroll...
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Internet Trends & Stats |
| Thursday, 12 July
2012 12:50 |
 Business intelligence company DOMO
paired up with Column Five Media to create this infographic, which
shows just how much data is generated every minute.
Next time you run a Google search, think about the fact that it’s
just one of 2 million that Google will receive in that minute. In
the same amount of time, Facebook users post 684,478 pieces of
content. Crazier still, online shoppers spend an average of
$272,070 every minute. That’s over $391 million every day — quite
the chunk of...
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Marketing Insight |
| Thursday, 07 June
2012 10:35 |
| According to a recent Wildfire
analysis of over 10,000 social media campaigns to see what types of
campaigns generated the most earned media, the most entered
campaigns are not the campaigns that generate the most earned
media, or sharing activity. Certain campaign application types
generate higher entry and participation rates (contests and
sweepstakes for example), while other types are more likely to be
shared via a news feed post or an invite to the app
(pick-your-favorites, quizzes...
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Internet Trends & Stats |
| Thursday, 03 May
2012 11:45 |
 New iProspect study, "The Affluent
Male: What His Online Behavior Can Teach Luxury Brand Marketers",
show that 40% of respondents shop online at least twice weekly, and
those who shop multiple times spend in excess of $30,000
annuall.
Findings from the study reveal a multichannel approach to buying.
Affluent males tend to take the time to research products online
before making a purchase on a mobile or a desktop device. More
engaged with search than the general public, 96% use...
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Display Advertising |
| Wednesday, 25 April
2012 13:19 |
 New
Research from Pretarget and comScore Suggests that Buyer Conversion
is More Highly Correlated with Ad Viewability and Hover than with
Clicks or Gross Impressions
PR Newswire
SAN FRANCISCO and RESTON, Va., April 24, 2012
SAN FRANCISCO and RESTON, Va., April 24, 2012 /PRNewswire/ --
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, and Pretarget, the intent targeting company, today released
results of an online advertising study which found that ad
viewability...
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| Read more... |
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Marketing Insight |
| Sunday, 01 April
2012 16:59 |
Here's a cool little illustration of the history of advertising,
the advertising timeline dates back to 2000BC when Egyptians first
invent outdoor advertising by carving public notices in steel, to
the year 2011 where online advertising worldwide becomes second in
budget priority, typically at the expense of print and radio.
The illustration was created by/for InfoLinks.
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