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Mobile Marketing |
| Friday, 15 July
2011 06:48 |
According to a June 2011 report from
ExactTarget, data from "Mobile Dependence Day" shows that the
smartphone market has seen explosive growth in recent years, and,
based on market trends, expected to continue. In February 2011,
comScore reported that US smartphone usage had grown by 60% in the
previous 12 months, as the total number of Americans using
smartphones rose to 63.2 million in 4Q 2010.
And, the International Data Corporation says that the worldwide
smartphone market...
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Top 10 List |
| Friday, 24 June
2011 09:02 |
 Extinction
is a hard word, but unfortunately that's what all these sectors are
facing, due to external competition, technological change and lack
of innovation. If you're looking for work in one of these doomed
fields, you may want to consider a career transition, and
quickly.
1. Calling Cut on Video Postproduction Services
One of the least publicized industries in terminal decline is video
postproduction services. This field encompasses everything needed
to prepare a film for...
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Search Engine Marketing |
| Wednesday, 01 June
2011 14:46 |
by John Greer
Talking about product feeds definitely isn't the best conversation
icebreaker. Even among online marketers, discussing product feeds
will likely get you a lot of one word answers and checking of
sports scores on iPhones. However, the value of feeds is often
overlooked.
Product feeds are so imperative because, quite often, these are the
source of data for your Web site, shopping engines, search ads, and
more. By thinking of these feeds as a representation of
everything...
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Display Advertising |
| Wednesday, 25 May
2011 08:41 |
| Display retargeting offers the ability
to reconnect with your audience wherever they are on the web and
drive them back to your website. Retargeting allows marketers to
follow up with consumers who have visited the marketer's site or
seen a marketer's advertising, and provide customized offers to
consumers who have already shown intention or interest in the brand
or message.While there is a lot of buzz and excitement over
retargeting, there are some basic implementations and guidelines
to...
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Top 10 List |
| Monday, 23 May 2011
15:32 |
AT&T ranked as the top online
display advertiser in the first quarter with 19.5 billion
impressions, accounting for 1.8 percent of display ads. Experian
Interactive ranked second with 16.6 billion impressions (1.5
percent), followed by Scottrade ranked third with 11.2 billion (1.0
percent) and Intuit with 11 billion (1.0 percent). Groupon entered
the top ten display advertisers at #7 with 7.7 billion impressions
(0.7 percent).Top 10 U.S. Online Display Advertisers
Q1 2011
Total...
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Top 10 List |
| Monday, 23 May 2011
15:19 |
| Popular social networking site
Facebook.com led all online publishers in Q1 2011 with 346 billion
display ad impressions, representing 31.2 percent market share.
Facebook’s market share has increased 15 percentage points from
16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most
recent quarter with 112 billion impressions (10.1 percent),
followed by Microsoft Sites with 54 billion impressions (4.8
percent) and AOL, Inc. with 33 billion impressions (3.0
percent).Top 10...
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