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Social Media Marketing |
| Thursday, 01
November 2012 12:43 |
 October 29th, 2012 | Author:
Scoop.it
Social Media is easy. But only in theory.
When you get down to the practical things Social Media requires,
you realize that a lot of them take time, require some special
skills or are simply too complex to bother. While blogging and
social networks have now been around for years, the truth is that
for a lot of people, using Social Media in a professional way is
still anything but a no-brainer; whether your job consists of
running a business, pitching...
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Mobile Marketing |
| Wednesday, 05
September 2012 10:10 |
According to The Online Publishers
Association, with Frank N. Magid Associates, over two-thirds of
Smartphone owners reported that they “cannot live without” their
Smartphones. 44% of the U.S. internet population, (107 million
consumers), ages 8-64, owns a Smartphone, up from 31% in 2011, and
is expected to reach 57% by Q2 2013.
Besides phone calls, 93% of Smartphone users regularly access
content and information above any other activity, followed
by:Accessing the Internet...
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Marketing Insight |
| Tuesday, 21 August
2012 17:07 |
 Beer, Grimm, Portlandia, and "keeping
it weird" are what make the city of Portland go round. But what
about the advertising scene you ask? Portland, Oregon is not your
typical advertising town. As a writer for The Portland Egotist put
it, it's more like a small town that has been jammed full of
creative scenesters that were forced to make ends meet by getting a
job. Much less an advertising job. There are quite a few contenders
that work under the gray cloud cover making some great work...
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Internet Trends & Stats |
| Tuesday, 14 August
2012 09:43 |
 Nearly three
quarters of Americans report following their local news closely.
Americans turn to a wide range of platforms to get local news and
information, and where they turn varies considerably
depending on the subject matter and their age, according
to a survey by Pew Research. Most Americans, including more
tech-savvy adults under age 40, also use a blend of both new and
traditional sources to get their information. The survey echoes
longstanding research that more Americans...
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Internet Trends & Stats |
| Thursday, 26 July
2012 14:45 |
According to a new Insights Report,
based on data from 563 million searches and 11 billion
impressions in across the YP Local Ad Network, restaurants are the
top local search category, while family services represents the
fastest growing search category in Q2, 2012.
Top Local Search Categories (Q1, 2012)
Rank
Top Search Categories
Fastest Growing Search Categories (+ Growth)
1
Restaurants
Family Services 164%
2
Financial Services
Wedding Planning & Supplies 76%
3
Auto...
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Social Media Marketing |
| Tuesday, 24 July
2012 13:17 |
 Besides now
being the number three most-popular social network in the U.S.,
many companies indicate that Pinterest is more effective at driving
traffic to their sites than even Facebook.
Pinterest is a social network that allows users to visually share,
curate, and discover new interests by posting, also known as
‘pinning,’ images or videos to their own or others’ pinboards (i.e.
a collection of ‘pins,’ usually with a common theme). Users can
either upload images from their...
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