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U.S. Mobile Ad Spending Will Grow 81% In 2013 E-mail
Internet Trends & Stats
Monday, 30 September 2013 08:27
The U.S. ad economy is now on track to expand 4.5% in 2014 and 4.6% in 2015, according to the fall edition of ZenithOptimedia Group’s quarterly forecast, making it one of the fastest-growing industrialized markets in the global ad economy and the biggest single contributor to the worldwide advertising marketplace.

The worldwide ad economy is now projected to grow to 3.5% this year, 5.1%  in 2014, and 5.9% in 2015 -- the same rates projected by ZenithOptimedia in June, except for 2015...
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Super-fast Content Curation: Scoop.it + HootSuite E-mail
Social Media Marketing
Thursday, 01 November 2012 12:43
October 29th, 2012 | Author: Scoop.it

Social Media is easy. But only in theory.

When you get down to the practical things Social Media requires, you realize that a lot of them take time, require some special skills or are simply too complex to bother. While blogging and social networks have now been around for years, the truth is that for a lot of people, using Social Media in a professional way is still anything but a no-brainer; whether your job consists of running a business, pitching...
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OPA Study Defines Today’s Smartphone User E-mail
Mobile Marketing
Wednesday, 05 September 2012 10:10
According to The Online Publishers Association, with Frank N. Magid Associates, over two-thirds of Smartphone owners reported that they “cannot live without” their Smartphones. 44% of the U.S. internet population, (107 million consumers), ages 8-64, owns a Smartphone, up from 31% in 2011, and is expected to reach 57% by Q2 2013.

Besides phone calls, 93% of Smartphone users regularly access content and information above any other activity, followed by:Accessing the Internet...
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Linkedin Guide To Top Marketing Firms in PDX E-mail
Marketing Insight
Tuesday, 21 August 2012 17:07
W&KBeer, Grimm, Portlandia, and "keeping it weird" are what make the city of Portland go round. But what about the advertising scene you ask? Portland, Oregon is not your typical advertising town. As a writer for The Portland Egotist put it, it's more like a small town that has been jammed full of creative scenesters that were forced to make ends meet by getting a job. Much less an advertising job. There are quite a few contenders that work under the gray cloud cover making some great work...
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KGW & KATU Top Local News In Search E-mail
Internet Trends & Stats
Tuesday, 14 August 2012 09:43
Nearly three quarters of Americans report following their local news closely. Americans turn to a wide range of platforms to get local news and information, and where they turn varies considerably depending on the subject matter and their age, according to a survey by Pew Research. Most Americans, including more tech-savvy adults under age 40, also use a blend of both new and traditional sources to get their information. The survey echoes longstanding research that more Americans...
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Restaurants and Family Services Top Local Search Categories E-mail
Internet Trends & Stats
Thursday, 26 July 2012 14:45
According to a new Insights Report, based on data from 563 million searches and 11 billion impressions in across the YP Local Ad Network, restaurants are the top local search category, while family services represents the fastest growing search category in Q2, 2012.

Top Local Search Categories (Q1, 2012)

Rank

Top Search Categories

Fastest Growing Search Categories (+ Growth)

1

Restaurants

Family Services 164%

2

Financial Services

Wedding Planning & Supplies 76%

3

Auto...
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