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Internet Trends & Stats |
| Thursday, 03 May
2012 11:45 |
 New iProspect study, "The Affluent
Male: What His Online Behavior Can Teach Luxury Brand Marketers",
show that 40% of respondents shop online at least twice weekly, and
those who shop multiple times spend in excess of $30,000
annuall.
Findings from the study reveal a multichannel approach to buying.
Affluent males tend to take the time to research products online
before making a purchase on a mobile or a desktop device. More
engaged with search than the general public, 96% use...
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Display Advertising |
| Wednesday, 25 April
2012 13:19 |
 New
Research from Pretarget and comScore Suggests that Buyer Conversion
is More Highly Correlated with Ad Viewability and Hover than with
Clicks or Gross Impressions
PR Newswire
SAN FRANCISCO and RESTON, Va., April 24, 2012
SAN FRANCISCO and RESTON, Va., April 24, 2012 /PRNewswire/ --
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, and Pretarget, the intent targeting company, today released
results of an online advertising study which found that ad
viewability...
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| Read more... |
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Marketing Insight |
| Sunday, 01 April
2012 16:59 |
Here's a cool little illustration of the history of advertising,
the advertising timeline dates back to 2000BC when Egyptians first
invent outdoor advertising by carving public notices in steel, to
the year 2011 where online advertising worldwide becomes second in
budget priority, typically at the expense of print and radio.
The illustration was created by/for InfoLinks.
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Facebook |
| Tuesday, 24 January
2012 21:23 |
 Your Facebook landing page (also known as your
“welcome” page) is the first thing people see when they come to
your Fan page. If a person goes to your Fan page and the first
thing they see is your wall, they are much less inclined to engage
with you or "like" your page than if the go to your landing page
first. The reason is that your landing page can tell them exactly
what you want them to do. You’re landing page can list an offer
that is more enticing because it is bright and...
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Marketing Insight |
| Friday, 18 November
2011 14:10 |
 If forced to give
up all your social media accounts but one, which one would you
choose to keep? With Google+ gaining wider adoption (like we
needed another one), and all of them racing to gain your loyalty,
the landscape is becoming very crowded to say the least. Although
all of them share many of the same basic features, each have unique
aspects that I enjoy. Such as the ability to communicate with
literally anyone with a simple @ symbol on Twitter, the ease and
practicality of...
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Mobile Marketing |
| Monday, 07 November
2011 15:24 |
 Imagine you had something that worked like a QR Code.
Only instead of using an indecipherable Rorschach blot, it used
your logo. And instead of just taking people to a link, it opened
up whole new lines of interactive communication. Ones that you
could track and use to build relationships.
You'd have a better way to build your mobile marketing. You'd have
a SnapTag.
Consumers with either a standard or smart camera phone get instant
access offers, content, promotions and information by...
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